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Variety
  • 1 year ago

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00:00Now you're coming up on 60 Days Out, what kind of learnings are you gathering now that
00:06you've had the time to really analyze the data and look at the different who went to
00:10what on Peacock and various what rated for NBC?
00:15Are there any sort of long-term learnings about what sports fans are looking for, what
00:20they went to after the Olympics on Peacock, if you got a lot of sign-ups?
00:23Right.
00:24Well, I think we're learning that there's still an incredible halo from the Paris Olympics
00:29across the entire company.
00:31So we actually leveraged the Olympics as an opportunity to bring to life all of Comcast's
00:36NBCUniversal businesses within the game themselves.
00:39So not only did Peacock benefit with a great amount of sign-ups for the Olympics, but also
00:45you're talking about our other businesses, whether it be films or the parks business
00:49or even Fandango, others, that where we were able to provide that promotional support for
00:55their goals, objectives, and upcoming content has now transitioned into great opportunities.
01:02So I think we're leveraging that insight to continue to push and create authentic connections
01:08when we're in live events and in big events for the other properties to make sure that
01:13we create that consumer connection.
01:15We walked into our NBC fall and had some of the highest awareness numbers that we've had
01:19for our new shows because of the fact that we had the Olympics as this great launching
01:24off point.
01:26Brilliant Minds launched.
01:27I mean, I saw so much promotion for that in Zachary Quinto.
01:30You could see the priorities.
01:32Exactly.
01:33And the opportunity there is very much around the infinity loop that we've created with
01:37linear and with streaming that's a superpower internally.
01:40Because we did it for the Olympics, we're doing it for Brilliant Minds, where you're
01:43leveraging both the NBC and then the next day on Peacock as this sort of infinity loop
01:50to bring audiences and create a larger audience in totality.
01:53We have over nine million cross-platform on Brilliant Minds just in this short time.
01:58And when you look at something like Bravo, where we have next day on Peacock as well,
02:02over the past year, every single Bravo show has had increased audiences.
02:08And we attribute that very much to that infinity loop that we sort of create as a company.
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