Citi's Pam Habner on the Excitement Surrounding Citi Vault, a Parternship with Live Nation | Variety Studio presented by Canva - video Dailymotion

Variety

Watch Citi's Pam Habner on the Excitement Surrounding Citi Vault, a Parternship with Live Nation | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00I mean an amazing Metallica show it's it's almost rhetorical but like the

00:03value of that for something for something that's branded that and the

00:07fan that is coming out and will never stop talking about that Metallica show

00:10how do you how do you put a dollar value on that well I start by saying in the

00:17world of credit cards 80% of cards have some reward on it so where you really

00:23get that value is we say there's kind of a hierarchy of needs of card members

00:27it's can I earn rewards can I burn them meaning redeem them for things but can I

00:33yearn for something with this card it's that year in peace that ability to use

00:39the card to have an experience like going to Metallica concert that makes

00:43customers view that card as something different than just a utility it's

00:48something that represents them it's a key to unlock experiences and that's

00:52what they remember so it's hard to put a precise dollar on that but I can tell

00:58you that when we compare customers that take advantage of City Entertainment and

01:03the concerts we do with Live Nation and those that don't is very noticeable they

01:08are much more loyal to the card they tend to spend more we see a spike in

01:13their spend and so many customers are now actually traveling whether it's

01:17going to Austin for South by Southwest or going to LA to see a concert or to

01:23Vegas it's all the experiences around that show that I think add to that so

01:29it's really key to our strategy and we're really happy to have this unique

01:33partnership

Citi's Pam Habner on the Excitement Surrounding Citi Vault, a Parternship with Live Nation | Variety Studio presented by Canva

Category

Transcript

Recommended