Jessica Levinsohn & Camila Cabello on innovating with visual formats for Spotify | Variety Studio presented by Canva - video Dailymotion

Watch Jessica Levinsohn & Camila Cabello on innovating with visual formats for Spotify | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00I think the biggest thing, and you touched on this earlier, is that, you know, Gen Z's

00:04in particular, they're looking to have a deeper connection with their artists, and so innovating

00:09with more visual formats, like back in the day you used to get a CD and look at all of

00:14the cover art, and now with Canvas, with video podcasts, there's just more visual interaction.

00:21People are spending more time with their phone in focus on Spotify.

00:25Ultimately, all of this just allows them to get deeper with the artists that they love.

00:29We're also doing more live events. We know that Gen Z want to connect in real life as well,

00:35and ticket prices can be really expensive, so branded events like brands throwing concerts or

00:44live podcasts is a huge area of focus. Camille, have you done live shows like that?

00:50No, not yet, but yeah, we were talking about it earlier, and I definitely feel like Spotify

00:57being such a huge platform, I think bringing in-person album installations to fans would be

01:05so fun. I mean, you guys have done that before, but yeah, I feel like music lovers are such a

01:11passionate community, and when people get to just gather in person, and now there's so many new ways

01:18to do that. It doesn't have to be a standard concert. It could be, I don't know, a small

01:24acoustic set, or it could be... I remember, I think you guys did this with Doja Cat,

01:29when she did the Spotify in-person for, I think it was... I don't remember, but I think you guys

01:36did a live album installation, and I was like, whoa, that's so sick. So I think, yeah, creative

01:40ways for people to partner to bring a unique experience, like a 2024 experience to fans,

01:47is so exciting and fun.