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Variety
  • 1 year ago

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00:00Continuing maturity of social media is changing how you navigate marketing and
00:04getting the word out to your consumers and subscribers.
00:07Yeah, so social distribution for publishing is obviously changing immensely.
00:12We've been really fortunate to have a partnership with LinkedIn for
00:16a couple years now.
00:17We were the first publisher partner as part of the LinkedIn Wired program.
00:22And we have over 50 partners as part of that program, and
00:24we're seeing a lot of success.
00:26And what this allows us to do is basically run a 3 to 15 second pre-roll
00:30video alongside LinkedIn's editorial video.
00:34And again, these advertising partners are seeing a lot of success.
00:36And we find that because we have this complementary audience and
00:39shared audience with LinkedIn around passionate professionals.
00:43Sure.
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