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Meta's Nicola Mendelsohn on the Company's Investment in Brand Safety | Variety Studio presented by Canva
Variety
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1 year ago
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00:00
Nicola, let me ask you about what is the nature of the brand safety conversation today?
00:05
What is the dialogue like?
00:06
Is there more understanding of what Meta does and doesn't do?
00:12
Yeah, look, this is a really important conversation, and it's ongoing work that we will always
00:18
be involved in.
00:20
It might surprise you to know that we have over 40,000 people that are working on this
00:24
issue across privacy and protection.
00:28
And we've invested over $20 billion in recent years to ensure that people that are coming
00:33
onto our platforms have a safe experience.
00:37
And for brands as well, we've developed a number of new products, whether it's on brand
00:42
safety controls, different areas that brands do or don't want to appear in.
00:46
So it's continuous work that we're doing, and actually I'm incredibly proud of the results
00:51
that Meta's demonstrated in recent years in this area.
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