Live Nation's Darin Wolf on Social Media's Impact on Concert Experiences | Variety Studio presented by Canva - video Dailymotion

Watch Live Nation's Darin Wolf on Social Media's Impact on Concert Experiences | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00this modern age where there are so many different avenues to get a message out,

00:05you know, some more effective than others, what are new tools that

00:10you are really leaning on that help you get the message out, you know, either

00:15gather audience or, you know, get the message to the engaged audience

00:20that you're trying to reach? What have you found of late that have been

00:24really important tools or platforms? I mean, I would say social media has become

00:28really part of the concert experience. You see everybody, sometimes it's a

00:33little annoying with their phones up in the air and they're capturing every

00:36single piece of content. Used to be cigarette lighters. But, you know,

00:39part of that is just that joy of being there and they want to share that

00:42with their friends and their audience and that helps us in a big way, right?

00:46Because if you have never seen that performer perform and now one of your

00:51friends shared this great moment of that experience with you or somebody, one

00:56of the social influencers shared that with you, now all of a sudden when that

01:01artist comes to your town, you're really interested to go see them. So that's one

01:05of the technology things that's wildly helped our business.