00:00That's a difficult one, but I think as people we drink a lot. I don't think it's a country
00:12issue, I think it's a very European culture to drink a lot. I mean we have the Christmas
00:17markets, they're German based. People come here, they drink beer, they drink the massive
00:22mugs. So I don't think it's a UK based problem, I think it's just European culture.
00:28I wouldn't be in favour of it. I think if you buy a pint, you buy a pint. I am in favour
00:33though of people being aware of the amount of alcohol they drink and the impact of that.
00:39Certainly compared to European countries we have less control over it. What is quite interesting
00:43I think is that the number of youngsters who drink zero alcohol beer, I believe is at about
00:4810%, which is lower than in other European countries. But I think the trend is in the
00:53right direction. So I think give it time, the problem will solve itself.
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