00:00When we were asked by B&T, our institutional partner, to join a project like WePlant, we immediately said yes.
00:14First of all, because our cultivators, excellence in Veneto for the Italian Virginia Bright, always need to have cutting-edge technological support.
00:27Water saving is absolutely essential for us, so we could only say yes to the project.
00:35Yes, the technological aspect is fundamental for us, and therefore for all our cultivators.
00:40Technology is at the service of agriculture, and at the service of tobacco cultivation, I would say.
00:46Having an app that will allow us in the future, in a very short time, to know if our hectares need more or less water, and therefore to save it in a very short time, is fundamental for us.
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