00:00In 2020, Italian Exhibition Group wanted to be present in the Arab Emirates with a company that already organizes two events.
00:13We are the only Italian fair that organizes fairs in the Emirates.
00:17We have an operational base of professionals, an international team.
00:26The majority are English, there are Egyptians, two Italians, Malaysians, Pakistanis.
00:32A real mirror of Dubai.
00:35Having an organization like this, we can try to export the group's products abroad.
00:43My Plant and Garden is a ready-to-use fair.
00:46The Italian offer of plants, flowers, is of very high quality, but we are exporting very little in the Emirati market.
00:59On the contrary, it is a market that is asking for these products.
01:04It is a city that is becoming green and needs quality products.
01:08Italy must be there, and My Plant and Garden is the tool to help our companies face that market.
01:16It is not easy, but if the Spaniards and other countries can do it, we can do it too.
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