00:00This project actually represents a collaboration that I have with Illy, which started with the
00:13design of this new coffee machine, Illetta, which then, as it happens in the world of
00:23design architecture, the product becomes communication, the place of presentation
00:29in the product is communication. We started an idea of Illy's flagship in the world
00:41and this could be one of the first examples, very Milanese, because it has this courtyard
00:47and above all it has these coffee rooms, this type of cultural coffee, the idea is that
01:00people can find themselves reading a book in these rooms. This seemed very interesting to me
01:06as an idea of a coffee that creates this quality of environment. Illetta is an extraordinary
01:17product from a technical point of view because it is one of the few machines that does not have
01:24the so-called boiler, but above all it is born to be a machine that has a kind of software
01:32that produces the coffee customized, that is, it makes the coffee for you. I think this will be
01:38a great revolution in the world of coffee distribution and coffee machines.
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