00:00Tasting, floreal scenographies, DJ set and a space dedicated to astrology.
00:10Illy Caffè has taken care of every detail for the exclusive event organized to celebrate the second anniversary of its flagship store, Illy Montenapoleone,
00:20reopened two years ago after the restyling project signed by the ACPV Architects studio, Antonio Citterio and Patrice Chaviel.
00:29Illy Montenapoleone is located at the Civico 19 of the famous Via dello Shopping Milanese, in the elegant courtyard of a building of the time.
00:37Right in this enchanting place, guests have lived in the first person the Illy universe,
00:42in an immersive path that has pleasantly entertained them throughout the evening.
00:48We started an idea of Illy's flagship in the world and this could be one of the first examples,
00:58very Milanese because it has this courtyard and above all it has these coffee rooms,
01:07like cultural coffee, that is, the idea that people can meet and read a book in these rooms.
01:15This seemed very interesting to me, just like the idea of a coffee that creates this quality of environment.
01:26The flagship in Via Montenapoleone, in the heart of the quadrilateral, was opened in 2017.
01:32With the restyling two years ago, it has become an even more welcoming and innovative place,
01:37where you can expand the offer of Illy Caffè dedicated to a very selective and sophisticated clientele.
01:43This logo represents the perfect synthesis of the positioning of the brands of our Saège Retail.
01:49Illy is undoubtedly one of the very few luxury coffee brands in the world,
01:55so it has chosen as its own home Montenapoleone, which represents in Italy, in Europe and in the world,
02:01the synthesis of luxury and high-end positioning.
02:04Protagonist of the evening, Illetta, the new coffee machine launched in January.
02:09Illetta represents our idea of quality, sustainability and innovation.
02:15An absolutely innovative machine that makes quality in a cup,
02:21combined with sustainability and respect for the environment,
02:25the perfect synthesis that brings together the values of the brand.
02:28Quality, sustainability and innovation.
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