Bruno (illy): “illy Monte Napoleone, sintesi perfetta del posizionamento di brand e della nostra strategia retail”

adnkronos

(Adnkronos) - “Illy è senza alcun dubbio uno dei pochissimi brand caffè luxury al mondo e ha scelto come casa propria Monte Napoleone, che rappresenta in Italia, in Europa e nel mondo, la sintesi del lusso e del posizionamento di fascia alta”. Così Taddeo Bruno, International Markets & Retail Director illycaffè, intervenendo a valle dell’esclusivo evento organizzato per celebrare il secondo anniversario della riapertura del flagship store illy Monte Napoleone che porta la firma del prestigioso studio Acpv Architects Antonio Citterio Patricia Viel.

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00:00This logo represents the perfect synthesis of the positioning of the brands of our Saège Retail.

00:10It is, without a doubt, one of the few luxury coffee brands in the world and therefore has chosen as its own home

00:18Monte Napoleone, which represents in Italy, in Europe and in the world, the synthesis of luxury and high-end positioning.

00:25Iletta represents our idea of quality, sustainability and innovation.

00:31An absolutely innovative machine that makes quality in a cup,

00:37combined with sustainability and respect for the environment,

00:41the perfect synthesis that brings together the values of the brand.

00:44Quality, sustainability and innovation.

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