Could you resist AI ‘super adverts’?

CGTN Europe

AI looks set to change the world of advertising  Experts say the tech could use consumer data to create targeted adverts tailored to your every desire  Sounds super-sophisticated. But is it a good thing? CGTN’s Michael Marillier is tracking the discussion on social media.   #ai #advertising #marketing #tech

Transcript

00:00AI can help companies collect data about you, the consumer.

00:05Of course, online platforms have done this for a while, showing us adverts based on our

00:10online behavior.

00:12We've also had a taste of this on TV.

00:16And this was long before AI was the big buzzword.

00:19Tech analyst Pascal Bournet tweeted this video showing the same football match on four screens.

00:25The advertising boards are different on each one.

00:28All thanks to tracking technology, which allows TV networks to customize the boards.

00:33That means viewers in different places see different adverts.

00:37So this isn't new, but experts say AI could take it to the next level.

00:42And in some ways, the culture of advertising is already changing.

00:46Sunfeast Dark Fantasy is an Indian company that makes cookies.

00:50It teamed up with Shahrukh Khan, telling people they could star in an advert with a Bollywood

00:54actor.

00:55They just had to upload a selfie, and AI did the rest, magically putting them in the video.

01:01More than 900,000 people made their own ads.

01:05Clearly, brands want their ads to feel personal, because that builds connections with consumers.

01:12And AI could help them do that faster and cheaper than ever.

01:18McDonald's used AI to build this advert for the Japanese market.

01:23Super flashy, but no lights, no camera, no action.

01:27Instead, some complex computer code trying to sell you some fries.

01:32And brands aren't just building adverts with AI, they're building people.

01:37This is Luda Magalu, an AI influencer from Brazil.

01:41Lu works for the retailer Magdine Luisa.

01:44She has more than 7 million followers on Instagram.

01:49And make no mistake, she's a big deal, even teaming up with fast food giant Burger King.

01:56Lu's creators can change her message, her look, her personality, all based on the data

02:01they get from likes, comments and views.

02:06Some people love the idea of AI marketing.

02:10This is a comment on the Chinese social media platform Weibo.

02:14The user saying there are several ads created with AI, and it's wonderful to see cutting-edge

02:20technology in action.

02:22But there are warning signs.

02:24We've seen several tweets with links to this study by Washington State University in the

02:29US.

02:30The study claims most consumers had a negative response to brands which mention the term

02:34AI in their marketing.

02:37Researchers say there's a lack of, quote, emotional trust, and that affects purchasing

02:42decisions.

02:43The key takeaway, some people don't fully trust the technology, at least not yet.

02:48So the world of advertising is changing, and it's changing fast.

02:52One way or another, the adverts of the future will be made in our own image.

02:57The question is, will we like what we see?

Category

Transcript

Be the first to comment

Recommended