Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology'

X CEO Elon Musk unveiled new advertising technology on Wednesday, according to Benzinga. During a livestream to advertisers, Musk told advertisers on Wednesday that X’s upgraded ad technology can now deliver more relevant ads tailored to users’ needs. He said X’s old ad system showed irrelevant spam, but argued that well-timed, need-based ads should be considered content. Musk promoted Grok’s AI ad matching and urged product-specific ads, stressing that X’s users are the wealthiest demographic across any platform. The announcement follows recent changes to X’s ad strategy, including charging advertisers based on vertical screen size to improve user experience and efforts to bring major brands back to the platform.