South Korea says advertisers must label AI-generated ads

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South Korea says advertisers must label AI-generated ads  South Korean officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines.  READ MORE : http://www.euronews.com/2025/12/10/south-korea-says-advertisers-must-label-ai-generated-ads  Euronews Next is a future-focused news section covering global innovation, science and technology with a European perspective. Our dedicated team of journalists aims to educate and inspire today’s leaders by providing them with analysis and insights into the people and organisations shaping our future

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00:00As of next year, South Korea requires advertisements made with artificial intelligence to be labeled

00:08accordingly. The move comes in an effort to curb the number of deceptive promotions

00:13featuring fabricated experts or deepfaked celebrities endorsing products on social

00:18media. South Korean officials have also said they will ramp up monitoring,

00:23remove problematic AI-generated ads, and introduce punitive fines. AI-generated ads have become

00:31staples across media platforms in South Korea, but officials say the tool is a growing risk to

00:37consumers, particularly older generations who struggle to tell the difference between AI and

00:42reality. Despite the decision, the government remains ambitious to strengthen the country's

00:49capabilities and advanced computer chips that power the global AI race. Prime Minister Kim Min-suk

00:55emphasized it is important to, quote, minimize the side effects of new technologies as the country

01:00embraces the AI era.

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