OpenAI Super Bowl LX Ad

Benzinga

OpenAI will air a 60-second Super Bowl commercial as part of its expanding marketing push amid rising competition and public scrutiny of artificial intelligence.

Transcript

00:00It's Benzinga bringing Wall Street to Main Street.

00:03OpenAI plans to air a 60-second commercial during NBC's broadcast of Super Bowl 60,

00:08according to The Wall Street Journal. The ad is part of OpenAI's costly marketing campaign

00:12that began last year with its first paid advertisement during the Super Bowl.

00:17Tech firms, including OpenAI, Anthropic, Google, Microsoft, and Perplexity, spent $333.6 million

00:25on U.S. linear TV ads in 2025 and $426 million on digital ads.

00:32OpenAI faces growing pressure from Google's Gemini and Anthropic's enterprise focus.

00:37Public concern about AI remains elevated, shaping how companies frame their messaging.

00:41For all things money, visit Benzinga.com.

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