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00:02Tech companies are increasingly using social media influencers to promote their AI tools
00:07and attract new users, according to CNBC. Generative AI platforms spent more than $1
00:12billion on U.S. digital ads in 2025, up 126% year-over-year, with influencer marketing
00:20emerging as a growing focus. Microsoft and Google have paid creators between $400,000
00:25and $600,000 for multi-month partnerships, while individual posts can command up to $100,000.
00:34AI companies have unusually large marketing budgets, supported by multi-billion-dollar
00:38valuations at Anthropic and OpenAI and trillion-dollar market capitalizations at
00:43Microsoft, Alphabet, and Meta. Anthropic is escalating the AI advertising battle by
00:48spending millions on Super Bowl ads in response to OpenAI's decision to introduce advertising
00:53within ChatGPT. For all things money, visit Benzinga.com.
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