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CGTN Europe
  • 10 months ago
‘If you're an e-commerce company, there's no better market to go to than China to see the innovation, the creativity.’ So says Russ Shaw, founder of Tech London Advocates and Global Tech Advocates.

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00:00If you're an e-commerce company, there's no better market to go to than China.
00:05To see the innovation, the creativity.
00:08Look at what Alibaba has done.
00:09Look at what Tencent has done.
00:11Look at what others are doing in China in terms of customer loyalty through e-commerce.
00:17How you can shop.
00:18There's an enormous amount of creativity going on there.
00:21Is all of it relevant to the UK?
00:23No.
00:24But some of it is.
00:25Go and learn and see for yourself and bring those ideas back with you, but then also maybe
00:31you can have some collaboration with some of those Chinese e-commerce companies who
00:35are looking to expand into the UK.
00:38That's part of the win-win.
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