00:00 (upbeat music)
00:03 - Take a look at money and the Super Bowl.
00:04 Obviously it goes hand in hand, the Taylor Swift effect.
00:07 Of course, the NFL certainly loves that.
00:09 Brings more people, more viewers into the tent.
00:11 But also Rick, I was seeing some numbers
00:13 that were astronomical yesterday
00:16 and not including the ratings.
00:17 Minimum, nine to $10,000 a ticket,
00:21 not to sit in the club box,
00:23 not to sit at the 50 yard line,
00:24 just to get in the building in Las Vegas.
00:27 That is an unbelievable number.
00:29 That seems, Rick, to be rising every single year,
00:31 but now it's in Vegas.
00:32 There had to have been a bump
00:33 for just the game being out there.
00:36 - Very much so, and that's the secondary market.
00:38 Let's remember the face value,
00:40 kind of holding up for my local speeches here
00:43 in the South Florida Super Bowl II, so you remember that.
00:46 It was $12.50 a face, 50 yard line.
00:51 Today, there's a 12 and a five, just three more zeros.
00:54 That same face, 12, be quiet,
00:58 $12,500 face on it.
01:01 And that's even before the scalpers, excuse me,
01:04 secondary market gets ahold of them.
01:06 And that's before the Swifty Effect compounds
01:09 the second week when everybody wants to get in
01:11 just to see her there, whether she's in a suite
01:14 or on the field after the ceremony, no matter what.
01:18 And so this is big for the NFL
01:20 because it's bringing in anywhere from 15 to 35%
01:24 more demographics than just,
01:26 I'm watching the game because my husband
01:28 or significant other who's a sports fan watches.
01:31 This is big leagues.
01:33 (upbeat music)
01:35 [MUSIC]
Comments