AI anxiety: Global IT firm Comarch’s CEO on the ‘danger’ people think they face

Anna Pruska spoke to Euronews Business about AI’s increasing role in telecommunication services and why Poland is the place to be for women leaders.

Transcript

00:00 You are one of few female CEOs in Poland leading such a huge company. What does that feel like. And what are the challenges. Do

00:20 you feel like being a woman leader in the company or do you think we've moved past that sort of the gender gap now.

00:28 So first of all it's a lot of hard work definitely. But I'm very lucky because I come from Poland and I work in Poland for

00:36 Polish company in Poland as one of the country a few countries in Europe with a high participation of women in management

00:43 positions. According to a 2020 Eurostat statistic about 44 percent of management positions were occupied by women in Poland.

00:53 That was the second place in Europe. And one of the things that much does is provides I.T. services to different sectors

01:00 including in banking and finance. Is a I being integrated into your service offerings. Could you tell us a little bit about

01:08 that. It's such a key theme here in Davos. Yes definitely. So I is part of our loyalty management solution where it helps to

01:17 detect fraud in the behavior of loyalty program participants. It is part of our assurance product for the telecom industry.

01:27 So the solution is embedded in that product and it helps to to monitor networks for telecom providers optimize the network

01:40 monitoring and performance. And I know one of the themes here as well that they're talking about with regards to a I is the

01:48 challenges that it presents. Are there any particular challenges that you feel you might have to work through when you're

01:55 introducing a I into your services. You know I think that historically people have been anxious as regards to new

02:03 technologies throughout history. There's many examples like during the technical the technical revolution. People used to

02:11 destroy machines. The people who are employed in the textile manufacturing industry because they were afraid that it will

02:18 take jobs away from them. So I think there's always this anxiety in people when it comes to new technologies new

02:25 achievements. And you know I think it's just a matter of getting familiar with it and solving the problems that we have like

02:33 legal issues. But it will come with time and then people will as they become more familiar with this technology. These problems

02:40 will fade away. And Anna it is interesting because the A.I. is one of the pillars here at Davos. But the global economy as a

02:49 whole and the the conflicts and the different things that the challenges that companies face the impact these things have on

02:56 companies is obviously being widely discussed here in Davos. So how much what's the main like economic concerns challenges

03:05 that you see is you know in the market in Poland as well heading into 2024. I think a big challenge is the political stability

03:14 of a country as well as regional stability. I mean if you look at Poland where we are geopolitically located. So this is one

03:24 of the challenges we have been developing strongly for the past 30 years and commerce has benefited from this development as

03:32 a company. And we would like this development to continue in a stable political environment and economic environment. And Anna

03:42 you are pushing ahead. The company is pushing ahead. You know you're you're growing on a global scale. But what are the

03:49 markets that you're particularly interested in at the moment as you go into 2024. So we're definitely targeting Asia

03:57 North America. These are like main focus markets for the next couple of years.

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