Is Your Pitch Not Working? Here's How to Fix It, According to Experts.

Entrepreneur

On the season finale of "Fix My Pitch," business coaches Anthony Sullivan and Tina Frey offer their final lesson to entrepreneurs hoping to pitch their way to a life-changing investment.

Transcript

00:00 >> I thought we were pitching in an elevator.

00:05 >> Yeah, me too.

00:06 >> Yeah, how about now?

00:08 >> Whoa.

00:09 >> My God.

00:10 >> Come on in.

00:11 >> All right guys, come on down.

00:13 >> Help a lady out.

00:15 >> Did you wear this yesterday?

00:18 >> My closet is a unbroken row of blue shirts and khaki pants.

00:22 >> My bad.

00:23 >> All right, are we ready?

00:25 >> Yes.

00:25 >> Because you're gonna get one last chance right now to

00:29 rehearse your pitch, to practice your pitch, to see if you're ready for next season's elevator

00:33 pitch.

00:34 Are you ready?

00:35 >> Yes.

00:36 >> You got this?

00:37 >> All right.

00:38 >> All right, let's do it.

00:39 >> Let's do this.

00:40 >> Come on.

00:41 >> Okay, all right.

00:42 >> Let's go.

00:43 >> She had 60 seconds to pitch her business to investors and possibly change her life.

00:45 But instead...

00:46 >> Attention, Ashley, your pitch has been denied.

00:51 >> If an entrepreneur can't pitch their business, they can't succeed.

00:57 It's something we see all the time on our show "Elevator Pitch," where entrepreneurs

01:01 have 60 seconds to pitch.

01:03 If they don't get an investor's attention after that, they're done for.

01:06 So we picked four entrepreneurs who failed on the show and teamed them up with world-class

01:12 experts in pitching so that they and you can make a good impression in the time it takes

01:17 to ride an elevator.

01:19 This is "Fix My Pitch."

01:21 [ Music ]

01:27 [ Music ]

01:33 >> Before I go to the elevator next season, I'm gonna have to work on being calm, cool,

01:42 and collected.

01:43 I'm most comfortable when I'm calm and I'm able to say anything I want without any interruptions.

01:49 Imagine having a personal assistant in your pocket that simplifies your entire life.

01:54 That's superintelligence, an AI-powered chatbot that simplifies your entire life.

01:59 Hi, I'm Marvin.

02:01 I'm a software engineer and AI researcher, and I've been building successful companies

02:04 for the last decade.

02:06 Superintelligence is here to revolutionize the way you manage your work, your financial

02:10 life, and your personal life.

02:11 It makes it super easy to order food, book flights, and do any day-to-day task.

02:17 It's like having a superhero in your pocket.

02:19 In just the last two months, we have over 69,000 users, and they come back to the app

02:24 every single day.

02:25 They've asked over a million questions.

02:27 I've been building apps for the last 10 years, and some of them have even amassed over 20

02:31 million downloads.

02:32 And today, I'm here to seek 250,000 for 2.5% that will make the world smarter and stress-free.

02:39 It can do a lot for you.

02:40 Like, it wrote this pitch for me, so I'm here to change the world with it.

02:44 Woo!

02:45 I kind of went off script a bunch of times.

02:48 Having to go on stage and pitch, it's basically a nerve-wracking experience, and the best

02:57 thing I can say is just becoming the most confident.

02:59 So since the first time I did it and the second time, the difference was the confidence in

03:05 myself.

03:06 My tip, if you want to do an incredible elevator pitch, is to know authentically who you are

03:15 and what your product is, and then when you're doing your pitch, just tell your story.

03:20 When it comes to getting back in the elevator again, I feel like I will be ready, but I

03:26 need to practice.

03:27 Hi, my name is Ashley Roselich, and I'm the founder of O Street Fitness Activewear.

03:31 O Street Fitness Activewear is a brand of buttery soft, luxurious, and affordable activewear

03:36 for women.

03:37 Our goal is to empower women across the globe to make financially smart decisions across

03:41 their fitness journey.

03:42 With $1,300, I've generated $35,000 through omnichannel marketing, field events, and partner

03:48 relationships in four local gyms in the area.

03:51 I'm looking for a like-minded investor to not only invest in me, but the brand and women

03:56 across the globe, and to allow O Street Fitness Activewear...

04:00 Pick it up.

04:01 Got it.

04:02 And to allow...

04:10 And to allow O Street Fitness Activewear to enable them to make smarter financial decisions

04:15 and thrive in their fitness journey.

04:17 Thank you.

04:21 I think Ashley is going to have some work, and the reason I think that is she is in a

04:27 very, very competitive space, and she's going to have to come up with a differentiator to

04:32 her audience that she hasn't got yet.

04:34 I think her pitch is going to require the most work.

04:37 I'm one of those people that like to be prepared.

04:39 We made a lot of really big changes over the last couple of days to my pitch, and really

04:43 focusing on condensing a lot of information into, you know, 60 seconds, and I feel like

04:49 I made a lot of progress in making myself feel more comfortable with my new pitch, and

04:53 I'll only continue to work on it and get better.

04:55 Hi, my name is Brandon Storms, founder and CEO of Retavo.

04:58 Traditionally, technology has been the barrier of entry towards launching a marketplace.

05:02 I myself have faced that challenge, which has led me to ultimately create Retavo.

05:06 The reality is, is most businesses or entrepreneurs don't have $100,000 to $500,000 to hire a

05:11 traditional dev shop, the technical expertise, or the up to 12 months it takes to build a

05:15 marketplace from the ground up.

05:16 So what is the solution?

05:17 Retavo.

05:18 Our core marketplace platform allows businesses or entrepreneurs to launch their own marketplace

05:23 of their dreams affordably, with no technical expertise required, and in 14 days or less.

05:27 You know, who I think might need the most work, believe it or not, is Brandon, because

05:32 he was so stuck in what he scripted, and honestly, you just have to tell your story, as if you're

05:39 telling it to your best friend, and just, he knows it, he owns it, now he just needs

05:43 to trust.

05:44 We allow our clients to focus on what's important, which is managing the vendors and partners

05:48 that are selling on their marketplace, making money, and ultimately leaving the technology

05:52 needs to us.

05:53 We've, since our launch last November, we've generated over $65,000 in revenue, raised

05:58 $350,000 from investors such as Techstars, and we're currently raising $300,000 via Safe

06:03 Note at a six million post money cap.

06:06 Thank you.

06:07 Let's hear it.

06:08 Whoa.

06:09 How I felt after elevator pitch was disappointment, because I know how much preparation and how

06:15 hard I worked to get to that point.

06:17 I feel like, for me, I got better, and I think even if it's in entrepreneurship or life,

06:24 every day that you can get better at something is a great feeling.

06:26 So I'm really excited to see where that takes me, and I'm excited to pitch on season 10.

06:32 As far as being ready to get in the elevator again, I'm 80% there, but we'll see how the

06:36 last 20% goes.

06:37 Hi, my name is William Colton.

06:39 I'm the founder and inventor behind Paldera Pharmaceuticals, and we're helping to prevent

06:42 the next pandemic from ever happening in the first place.

06:46 Our primary indication is as a gel coating for catheters to prevent 99% of infections

06:50 from ever happening in the first place.

06:53 Catheters haven't changed at all over the past 100 years, and by simply applying our

06:57 coating over these catheters, we help to keep these patients happy, healthy, and well throughout

07:02 their treatment.

07:03 Our technology is a platform throughout healthcare and can help revolutionize these treatments.

07:08 I'm losing track.

07:09 There we go.

07:10 Yeah, so we're working to revolutionize the healthcare industry.

07:14 With our product and our beachhead market at $940 million, we're a very attractive investment

07:19 for any investor throughout the ecosystem.

07:22 And with our technology's implementation at 50 cents per unit, for just two quarters,

07:27 we can save multiple patient lives.

07:29 We are the future of medicine.

07:30 We are protected by Paldera.

07:32 Thank you.

07:36 I think generally the entrepreneurs did good.

07:38 It's difficult when you think you have a great pitch and all of a sudden somebody comes in

07:42 and says, "Change this, do this, do that, slow it down, take this out."

07:46 It's a difficult thing, and they're also very, very close to their projects and a lot of

07:52 ownership of it.

07:53 But I think overall they were receptive because ultimately they want to succeed.

07:56 All right.

07:57 All right.

07:58 Good job, guys.

07:59 I've got to be honest.

08:00 I'm impressed.

08:01 Very impressed.

08:02 And I know I speak for Anthony when I say I'm so proud.

08:05 Every single one of you improved.

08:07 You grew.

08:08 You stretched.

08:09 I mean, I really see a difference.

08:10 To really just go through each one of you, William, I got to say, man, great job taking

08:15 notes.

08:16 So you really listened and then applied.

08:18 You tried some new different things and it absolutely worked for you.

08:21 Awesome job.

08:22 Thank you so much.

08:23 Arvind, I think you got it.

08:25 You just, I could see the gears turning, I think with a little more practice and get

08:29 out of your head and shake it out, breathe it out, you've got it.

08:33 Your little Superman move was great.

08:35 I actually think you in a flow state's almost better than scripted, but I think if you break

08:40 it down into bite-sized pieces, you're going to crush it.

08:43 I really do think so.

08:44 Appreciate that.

08:46 Ashley, absolute growth.

08:48 No question about it.

08:49 Sure.

08:50 Maybe there were a couple of moments where you got in your head and you stopped, but

08:53 you took a breath.

08:54 I actually watched you regain that power pose, right?

08:56 I mean, you actually were present in the moment and then you regained and then you communicated

09:01 your message to the point where I will be wearing some buttery tights pretty soon, my

09:06 friend.

09:07 Thank you very much.

09:08 Really good job.

09:09 Solid growth.

09:10 It's not easy being on this stage with the lights.

09:12 It's talk about in the spotlight.

09:14 It's difficult.

09:15 Last but not least, we asked you to cut it down.

09:19 It's a lot.

09:20 It's difficult to take all that information and cut it down in the limited amount of time

09:24 you've had, but you're going to get there.

09:27 I love your perseverance because that's half of it.

09:31 You pitch, you persevere, you get it right.

09:34 So I want to say congratulations and well done to every single one of you.

09:39 It's not easy what you're doing, but I guarantee you put the time in, keep practicing.

09:44 And by season 10, they're going to blow it out of the water.

09:48 All right, guys.

09:49 Let's jump up.

09:50 Nice job.

09:51 Nice job.

09:52 All right.

09:53 Hands in right now.

09:54 Fix my pitch on three.

09:55 Ready?

09:56 One, two, three.

09:57 Fix my pitch.

09:58 I think this group as a whole is an interesting dynamic.

10:01 And I feel like even though we came as strangers, one thing that we all have in common is we

10:05 did share that experience of getting denied in the elevator.

10:08 And I think anybody who is alive understands nobody likes rejection.

10:14 It's incredible.

10:15 I feel like I found my startup family.

10:17 And everyone's so supportive, so nice.

10:19 They were so coercive.

10:20 We'd sit down and take breaks and just kind of talk through the things we're anxious about.

10:24 And we'd just support each other and really be there for each other.

10:27 The support that I felt from all these guys from my final pitch was invaluable.

10:32 Me and Brandon were in the family bathroom.

10:35 And people were knocking to come in.

10:38 And we were just practicing our pitch in there.

10:43 I think when he says it out loud, it's like, man, that's probably not normal.

10:48 But I feel like that's being an entrepreneur though, right?

10:51 Being an entrepreneur isn't a normal thing that everybody does.

10:56 Everybody chooses to do, this is a unique experience.

10:59 And sometimes you've got to go outside the box to really hone in on your craft and what

11:03 you're trying to improve at.

11:04 Yeah.

11:05 And we play to our strengths, I think.

11:06 Yeah, for sure.

11:07 You know, some of us did lunges in the bathroom to warm up.

11:10 Some of us were doing push-ups in the hallways.

11:13 What's your favorite practice in the bathroom?

11:17 Working on Fix My Pitch really has been a tremendous experience, not just because we

11:20 were able to help people.

11:21 And I know both of us come from service, but really because we were able to break down

11:27 the facets of the 60 seconds into chunkable bites where I think that we were actually

11:33 able to help these guys elevate.

11:34 I mean, these four humans very well might have the next multi-billion dollar companies

11:40 that actually help the planet, help the world.

11:42 Yeah, and it makes me want to get up and pitch.

11:44 I was half expecting someone to get up there and like, show them how it's done.

11:48 And I don't know how much better I would be if I was just put on the spot.

11:53 It's difficult.

11:54 It's hard.

11:55 And I enjoy the process.

11:58 Nobody was going to ask you to do that, by the way.

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