00:00 She had 60 seconds to pitch her business to investors and possibly change her life.
00:05 But instead, attention, Ashley, your pitch has been denied.
00:11 If an entrepreneur can't pitch their business, they can't succeed.
00:16 It's something we see all the time on our show, Elevator Pitch,
00:20 where entrepreneurs have 60 seconds to pitch.
00:22 If they don't get an investor's attention after that, they're done for.
00:26 So we picked four entrepreneurs who failed on the show
00:29 and teamed them up with world class experts in pitching so that they and you
00:35 can make a good impression in the time it takes to ride an elevator.
00:38 This is Fix My Pitch.
00:57 So we're here at Convene in New York City.
01:00 I mean, this is where it all happens. It's a great place.
01:02 We've got some great entrepreneurs.
01:04 These guys pitches didn't go well in the elevator.
01:06 They basically failed.
01:07 So I'm here today to help them basically fix their pitch.
01:11 Fix My Pitch is the opportunity for second chances.
01:16 We have the opportunity to work with these folks, give them some new techniques,
01:19 some new shifts in perspective so they can try their pitch a second time.
01:24 There's nothing like crafting a great pitch in the middle of the capital of commerce.
01:29 How are you doing? All right, you ready?
01:34 So we're about to look at all these pitches today.
01:36 What would be your pitch for yourself?
01:38 I help people to articulate their purpose.
01:43 I love it. I love it.
01:45 And you, Smarter Pants, what would you like?
01:46 Hi, Anthony Sullivan here.
01:48 But wait, there's more. Here's how to order.
01:50 You're killing me. That would be my pitch.
01:52 This is how today is going to go.
01:53 This is how today is going to go.
01:54 Are you ready? Let's sit down and watch these pitches.
01:56 I'm Ashley Roselike, and I'm the founder of Osweet Fitness Activewear.
02:01 Osweet Fitness provides buttery soft, luxurious
02:05 and affordable activewear to women without the $90 price tag.
02:08 I didn't feel like she was selling it as enthusiastically as she could.
02:14 Immediately, you know what I thought?
02:15 I actually thought, I can help her.
02:17 I can't wait to jump in and really help this girl.
02:19 Our average order value is $78.
02:23 And our margins are 70%.
02:28 We're looking for $100,000 for a 15% share in the business
02:33 to work with a like minded investor.
02:36 Our mission is to bring affordable activewear to women all around the globe
02:40 and to combat the affordability of activewear in the market.
02:45 What do you think?
02:49 Oh, sweet baby girl.
02:51 Oh, you feel the pain, right?
02:53 You know what happens?
02:53 Cortisol gets released, fight or flight or freeze.
02:56 She could do this in front of a mirror all day long.
02:58 All day long.
02:58 Put her on the spot.
02:59 And I get it.
03:00 I've been. Have you?
03:02 I've been. Oh, my God.
03:04 You should see my first time ever on camera.
03:06 A deer in the headlights.
03:08 Stories over drinks later. Stories over drinks.
03:10 Today, I feel going to fix my pitch.
03:17 Confident, open minded and excited that I have someone to teach me
03:22 how to fix my pitch.
03:24 Here she is. Hey, Ashley.
03:26 How are you? Welcome. Nice to meet you.
03:28 Ashley, how are you?
03:30 Have a seat.
03:31 So, Ashley, we're going to start with what did you do well?
03:34 In the first half, I presented my numbers
03:39 and why financially would be a good investment or
03:43 information to support my request.
03:47 You had it. You had it in there. Sure.
03:49 Great. Anything else that you did well?
03:52 If I was Ashley, the first thing I would do is have my brand name on my clothing.
03:56 That is rule number one.
03:58 If you have an opportunity to wear your brand name on your clothing
04:02 and you're selling clothing, do it.
04:04 How are you actually feeling going into it?
04:05 Uh, pretty, pretty lost, right?
04:10 Because I'm a bit of a bootstrapper.
04:13 I figure things out quite quickly.
04:15 But with this, I really just pulled it apart so much and I didn't
04:19 I wasn't sure.
04:21 Yeah. You don't need to bullshit us in this room, by the way.
04:24 It's all good. OK.
04:25 What was really going on for you?
04:27 Do you think? Well, I'm a bodybuilder.
04:30 I have a full time job and I have my business, which I absolutely love.
04:33 And I curple tunnel.
04:35 So you got a lot of stuff going on.
04:36 I had that and I was just cold and tired and I really
04:40 That'll do it. Yeah.
04:41 That'll do it. Distracted, tired.
04:43 Right. Body, brain, spirit, not connected.
04:45 Yeah. I can tell you.
04:47 Well, I used to sell live TV 4 a.m. on HSN.
04:49 I have to drag myself out of bed, like not feeling it.
04:52 And I would go in the green room and I haven't stopped shaking out.
04:56 And I'm yelling at the mirror and I'm getting excited because I'm going live TV.
05:00 And people would think I was like, what is going on?
05:03 And then you'll see actors do it.
05:04 You know, Matthew McConaughey's beating his chest.
05:06 It's like getting in the mood to sell and having a smile on your face
05:10 and like breaking it down. Big smile.
05:12 I think by the end of today, we're going to have a lot of people
05:15 who are going to be like, oh, I'm going to be in a good place.
05:17 I think by the end of today, we're going to have you in a good place.
05:20 Mm hmm. She's ready.
05:22 Look at that up high, girl. Yeah. All right. Let's do it.
05:24 OK, thank you. We will see you later.
05:26 Yes. All right. Thank you.
05:28 But the workshop is sweet.
05:30 I feel really excited.
05:35 I think that this is a great opportunity as someone who's looking to raise money
05:39 and press investors, you know, in the long term.
05:42 I think it's a great opportunity.
05:43 Hi, my name is Brandon Storms, founder and CEO of Retavo.
05:47 All my marketplaces represent six hundred and thirty billion dollars
05:50 of a one trillion dollar e-commerce industry, a market that's set to explode
05:53 over the next three to five years.
05:55 So why don't more businesses or entrepreneurs launch their own marketplace?
05:58 And the reality is, is most businesses, entrepreneurs don't have one hundred
06:01 or five hundred thousand dollars to hire traditional dev shop,
06:04 the technical expertise or the up to 12 months it takes to build
06:07 a marketplace from the ground up.
06:09 My name is Brandon Storms.
06:10 I'm the founder and CEO of Retavo, and we enable businesses and entrepreneurs
06:14 to launch their own marketplace through our platform.
06:16 I think my greatest strength as a pitcher is my my attitude and
06:20 and really just kind of what I'm able to the energy that I'm able to bring,
06:24 you know, to to the pitch itself.
06:27 Retavo is Shopify for marketplaces.
06:29 Our SaaS marketplace platform allows businesses or entrepreneurs
06:32 to launch the marketplace of their dreams affordably
06:35 with no technical expertise required and in 21 days or less.
06:38 We currently have two paid pilots generating fifty thousand dollars
06:41 of revenue and have secured four LOIs this year for an average
06:45 annual contract value of twenty thousand dollars each.
06:48 We raised three hundred thirty thousand dollars to date from various investors,
06:51 including tech stars, and are seeking three hundred thousand dollars via safe
06:55 note with a six million post money cap.
06:57 Thank you and hope to see you soon.
06:58 I mean, he had a purpose.
07:00 There's no question about it.
07:01 A lot of passion, a lot of good, positive energy.
07:04 But the clarity, I think it's passionate.
07:06 I can this is going to be a tough guy to tell what to do.
07:10 I think got to rein him in and land the plane.
07:13 Yeah, it's just a lot of information.
07:16 Come on. It is. Hey, how are you?
07:18 Very nice to meet you.
07:19 Welcome. Nice to meet you.
07:21 Nice to meet you.
07:22 Have a seat. All right.
07:24 So what did you think? Let's start there.
07:25 I think I hit on every point that I wanted to.
07:28 OK, like I feel like I nailed, like all the information
07:33 that I wanted to get into that pitch.
07:35 You've got a great, warm personality.
07:37 You've got a good smile.
07:38 That's the first thing. First thing's impressions.
07:41 You're confident. Your posture is great.
07:43 You look good. You introduce yourself.
07:44 Well, love you, Brandon Storms.
07:46 Who doesn't want to buy some Brandon Storms?
07:49 I thought Brandon was good.
07:52 Too much information.
07:53 If I had to just in a nutshell, just too much information.
07:58 I was left scratching my head.
07:59 And that is never a good thing.
08:01 It's all about compartmentalization.
08:03 That's it. Right.
08:04 And some breaths, because you were at a 12.
08:06 We want you at an eight. Yeah. Right.
08:08 Yeah. I think, you know, a lot of people say with the, you know,
08:12 they invest in the people. Yeah.
08:13 And not the product's one thing, but they want to invest in the person
08:16 buying the product.
08:16 And I would literally write this down, transcribe it.
08:19 Right. Problem solution.
08:21 Maybe bring the math down a little bit and then go for the jugular.
08:25 So listen, I want to sit down with a workshop with Yumi and Tina,
08:29 and we will we'll figure this out.
08:32 Right now, we got to go from ordinary to extraordinary.
08:34 I think that's only a teeter to provide a lot more clarity
08:38 on how I can potentially tell a better story.
08:40 So those doors open next time.
08:43 On the next episode of Fix My Pitch.
08:45 Questions asked.
08:46 I'm no stranger to building apps.
08:54 Looks to me without knowing you that you you just you're scared.
08:58 There is certain parts where I broke down and was not
09:01 fluid with my speech.
09:04 Even if I'm on camera talking to millions of people,
09:06 just talking to one person.
09:07 [MUSIC]
Comments