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AI in advertising doesn’t replace creativity, it amplifies it.

In this episode of our True or False series, Luis Ryder, Head of Studio at Dailymotion Advertising, tackles the biggest assumptions about AI in creative work:
· Does AI replace creatives?
· Will it sound robotic?
· Can it still feel human, personal, and universal?
· And does it really take weeks to build EchoAI?

Watch how EchoAI is changing the game, making ads more interactive, more engaging, and yes… more creative.

Connect with Us:
· Website:
https://www.dailymotion.com/advertising
· LinkedIn:
https://www.linkedin.com/showcase/dailymotionadvertising/

Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.

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Amusant
Transcription
00:00Let's break your AI advertising assumptions.
00:05AI can boost creative production efficiently.
00:11True, it's like a co-pilot you guide without compromising the soul of creativity.
00:18True, but great designers leverage every tool to maximise impact.
00:25You can train the AI to reflect the brand's tone.
00:30False, the AI does the heavy lifting but the main creative decisions remain human.
00:38True, because the most personalized stories tap into emotions and emotions are universal.
00:46False, with our internal tools it takes 72 hours.
00:52True, when the people engage with the ad it becomes a conversation.
01:00True, when the ad the one will come to the end of the day, the main platform is going to be a good idea...
01:01True, when the ad it becomes a conversation.
01:02True, when the ad it becomes an unknown one.
01:03The road and its
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