00:00Let's break your AI advertising assumptions.
00:05AI can boost creative production efficiently.
00:11True, it's like a co-pilot you guide without compromising the soul of creativity.
00:18True, but great designers leverage every tool to maximise impact.
00:25You can train the AI to reflect the brand's tone.
00:30False, the AI does the heavy lifting but the main creative decisions remain human.
00:38True, because the most personalized stories tap into emotions and emotions are universal.
00:46False, with our internal tools it takes 72 hours.
00:52True, when the people engage with the ad it becomes a conversation.
01:00True, when the ad the one will come to the end of the day, the main platform is going to be a good idea...
01:01True, when the ad it becomes a conversation.
01:02True, when the ad it becomes an unknown one.
01:03The road and its
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