Daily Clip - Personalization, Open Web Reach, and Practical Trade‑offs - Vidéo Dailymotion

Dailymotion Advertising

Nikhil Jain outlines how Dailymotion Advertising approaches VOD activation: · Personalized support from insights and studio teams to make creatives stand out · Access to premium, open‑web in‑stream inventory beyond logged‑in walled gardens · Practical considerations on pricing vs. performance depending on campaign goals  Connect with Us: · Website: https://www.dailymotion.com/advertising · LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/  Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.

Transcript

00:00So, what we answer is, I think one of the first things that we try to focus on is the

00:06ability to personalise things.

00:08So, instead of just giving you a platform where you can work on, you would have access

00:13to different expert teams like the Insights team, the Studio team, so that your ads could

00:18actually stand out.

00:20The second thing would be an access to open web inventory, so you are not on a logged

00:25in environment where by design you are paying lesser attention, you are on the open web

00:29and you could have access to newer trends and faster variants.

00:35And then the other factors would be internal to daily motion, meaning like probably better

00:43access to rates or like a better quality of support or contacts that we would give them.

00:51I think superior performances obviously comes into play, but where we actually lag in superior

00:59performances is the YouTube's pricing because we do flat CPMs, our CPMs would be around

01:0710 in France.

01:08But once YouTube comes with their skippable ad with a 3 second, they come with a 3 euro CPM.

01:16So even with that superior performance when you add that cost related element to it, it

01:22depends from person to person on what they want to focus on.

Daily Clip - Personalization, Open Web Reach, and Practical Trade‑offs

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