Daily Clip - Industry Insights: Why FMCG Wins on Attention - Vidéo Dailymotion

Dailymotion Advertising

FMCG Attention: Fast Messages, Bigger Impact  Nikhil Jain (VP, Global Insights & Marketing, Dailymotion Advertising) explains why FMCG thrives with attention‑optimized video: · Frequent, seasonal buys mean high awareness—speedy message–brand association wins. · Interactive, concise formats on Dailymotion drive stronger impact for FMCG. · Funnel‑stage learnings help tailor creative, targeting, and KPIs by industry.  Watch how “fast takeout” turns exposure into outcomes.  Connect with Us: · Website:https://www.dailymotion.com/advertising · LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/  Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.

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00:00That's a great question that our study was able to explore.

00:03Our study was able to explore how different industries work when optimised for attention.

00:11One of the first things that we understood is like as part of the study,

00:15daily motion performs or gives 3.3 times more impact than any other actor

00:21when it comes to working with human and doing these studies.

00:24When we explore the why behind this, what we find,

00:27what we found was something even more exciting.

00:29When it comes to FMCG, what you have is a lot of purchases,

00:34a lot of recurring purchases that occur as a function of seasonality.

00:38What happens is most of the times you have a lot of awareness

00:42which is already present across brands as well as an intention to purchase.

00:48It's a recurring purchase.

00:49However, what happens is the association of messages with the brands

00:54which actually plays a key role in people making their choices.

00:58and thanks to the study and the use of various interactive ad formats

01:03as well as just formats that communicate the video messages quickly,

01:08daily motion is able to optimise its impact on the FMCG industry.

01:12What we also have are different learnings for each of the different steps

01:17of the funnel and industries that helps us personalise the impact

01:21or strategise the campaign that we are working on.

Daily Clip - Industry Insights: Why FMCG Wins on Attention

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