00:00That's a great question that our study was able to explore.
00:03Our study was able to explore how different industries work when optimised for attention.
00:11One of the first things that we understood is like as part of the study,
00:15daily motion performs or gives 3.3 times more impact than any other actor
00:21when it comes to working with human and doing these studies.
00:24When we explore the why behind this, what we find,
00:27what we found was something even more exciting.
00:29When it comes to FMCG, what you have is a lot of purchases,
00:34a lot of recurring purchases that occur as a function of seasonality.
00:38What happens is most of the times you have a lot of awareness
00:42which is already present across brands as well as an intention to purchase.
00:48It's a recurring purchase.
00:49However, what happens is the association of messages with the brands
00:54which actually plays a key role in people making their choices.
00:58and thanks to the study and the use of various interactive ad formats
01:03as well as just formats that communicate the video messages quickly,
01:08daily motion is able to optimise its impact on the FMCG industry.
01:12What we also have are different learnings for each of the different steps
01:17of the funnel and industries that helps us personalise the impact
01:21or strategise the campaign that we are working on.
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