00:00I think one of the first things when it comes to video attention is trying to understand the different video platforms.
00:06So what we have is firstly the in-stream players which are the best type of video ad attention formats
00:12which is basically the area of expertise in which Dailymotion and YouTube operate upon.
00:18On these type of ads actually Dailymotion performs better than its competitors by more than 30% of seconds of attention.
00:27It also performs better than the second type of video advertising platforms which are what we call the social in-feed ones
00:34and here the difference is huge.
00:36Dailymotion actually performs 120 times more when it comes to seconds of attention
00:42and lastly when it comes to the in-read ads the ones that we also call the out-stream ads
00:47those ones actually Dailymotion video ads are performing at least 1.5 times in terms of attentive seconds.
00:55This is only Dailymotion as an ecosystem but then the different ad formats or the creative variations
01:02generated by Dailymotion further boost these impact and this is where when we talk about
01:07interactive ad formats or storytelling driven narratives the impact on attention might double
01:13but it also doubles up on the terms of outcomes such as ad recall and consideration when it comes
01:19to brand.
01:21Thank you.
01:25Thank you.
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