Daily Clip - Quality Content, Quality Attention - Vidéo Dailymotion

Dailymotion Advertising

Mike Follett (CEO, Lumen Research) explains why ad attention follows content attention: · People come for the content—ads benefit when users are already engaged · High‑quality environments keep viewers in a focused state · Placing ads next to premium content lifts true attention to advertising  Connect with Us: · Website: https://www.dailymotion.com/advertising · LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/  Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.

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00:00Attention to advertising is a function of attention to content.

00:04No one goes online to watch the ads.

00:06They go online to watch the football, watch movies, watch clips, watch social media uploads.

00:13That's what they're interested in.

00:15Advertising comes in secondarily.

00:17So the better the quality of the content, the better the attention to the ads.

00:22Because people don't want to miss what's coming next or they're already in a highly attentive state.

00:28So that's why it's so important for your ads to appear next to quality content.

00:35Quality content leads to quality advertising attention.

Daily Clip - Quality Content, Quality Attention

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