00:00It's Benzinga bringing Wall Street to Main Street.
00:02Netflix is facing growing pressure as declining viewership and slower advertising growth raise
00:08concerns about its future, according to The Wall Street Journal. Wells Fargo estimates the average
00:14Netflix subscriber watches about 9% less than three years ago. The streaming giant has cut
00:20its 2026 advertising revenue forecast from $3 billion to about $2.7 billion, citing delays in
00:28its ad technology. YouTube has also become the largest source of viewing on American television
00:34screens, capturing roughly twice Netflix's share, according to Nielsen. Netflix continues to report
00:40strong profit margins and low cancellation rates, but its stock has lost about half its value since
00:46peaking last year. Analysts say Netflix increasingly depends on advertising, higher subscription prices,
00:53and successful programming to drive growth. For all things money, visit Benzinga.com.
