Netflix Holiday Surge

Benzinga

Netflix heads into earnings after a record holiday viewing surge driven by its first Christmas NFL game and strong engagement, with investors focused on ad-tier momentum.

Transcript

00:00It's Benzinga bringing Wall Street to Main Street.

00:03Netflix heads into fourth quarter earnings on Tuesday following a record holiday season that

00:07boosted streaming's share of U.S. TV viewing, according to Benzinga. Nielsen data showed

00:13streaming captured 54% of U.S. TV viewing on Christmas Day, totaling 55.1 billion minutes,

00:20with Netflix driving much of the surge by airing its first Christmas Day NFL game.

00:25Nielsen also reported Stranger Things as the most watched U.S. title

00:28from December 15th to the 21st with 2.37 billion minutes viewed.

00:33Momentum followed September's Canelo Alvarez versus Terrence Crawford fight,

00:38which drew 41 million global viewers.

00:40Investors remain focused on engagement tied to the ad-supported tier.

00:45Co-CEO Ted Sarandos said Netflix represents about 10% of total TV time.

00:51Shares closed Friday at $88, with a consensus price target of $127.23.

00:57For all things money, visit Benzinga.com.

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