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00:03Netflix reported fourth quarter results that highlighted progress in its advertising business,
00:07according to CNBC. The company said 2025 advertising revenue exceeded $1.5 billion,
00:14representing about 3% of full-year revenue, and expects that figure to double in 2026.
00:20Wall Street analysts said Netflix's disclosed advertising revenue came in below prior forecasts,
00:26suggesting the business is ramping more slowly than expected,
00:28though some see growth improving.
00:32Analysts said the new disclosures provide clearer insight into how advertising contributes to
00:37overall revenue and subscription performance. Co-CEO Greg Peters said the revenue gap between
00:43ad-supported and standard plans is narrowing as ad technology improves.
00:47Netflix shares fell about 2% Wednesday.
00:50For all things money, visit Benzinga.com.
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