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00:02Netflix launched a new gaming app called Netflix Playground that features games based on children's
00:06characters, including Peppa Pig and Sesame Street, according to Reuters. The company said the app
00:11creates a curated space for children 8 and under and includes parental controls with no ads or
00:16in-app purchases. Netflix said the move aims to deepen engagement with families. Analysts said
00:21children's content can reduce churn and noted the company's limited intellectual property compared
00:25to rivals. Games are playable offline and include titles such as Playtime with Peppa Pig,
00:30Dr. Seuss's Horton, and Sesame Street. The app targets children 8 and under and is included
00:35in all Netflix membership tiers. It is available in several countries and will expand globally
00:39later this month. For all things money, visit Benzinga.com.
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