00:00Well, it happened. Grand Theft Auto 6. A game we've definitely only just now seen for the first time, and
00:06definitely not illegally.
00:08And man, what an incredible showing. Now, to be clear, I'm not talking about all the shooting and the driving
00:14and the non-specific criminal and delinquent activity.
00:18That stuff's fine. There'll be plenty of that. But I want to talk about the real star, the extended reveal.
00:24Look at this. 11 minutes and 40 seconds in, we see the most impressive selection of fictional branding and product
00:31design ever produced.
00:32I'm not kidding. This is beautiful to me. This is heroic work.
00:36I mean, a lot of attention is going to be paid to the biggest set pieces and story moments in
00:41GTA 6.
00:41But this, this is the glue that holds the world together.
00:45I mean, sure, you're going to remember the high-speed chases and the heists, but for the world surrounding them
00:50to feel real,
00:51it has to be stitched together with fictional chip bags, neon signs for beer brands that don't exist,
00:57and coolers full of carefully designed energy drink cans that nobody will ever sip from.
01:03It's majestic. And to the artists out there who are responsible for it, you might not be getting the praise
01:09you deserve.
01:09But I, for one, salute you for the effort.
01:13Yeah, the shooting and the crime stuff is... is cool, too.
