Remember when Sydney Sweeney’s “Sydney Sweeney Has Great Jeans” campaign for American Eagle became one of the most controversial ads of 2025? Looking back at the spot now, all that outrage almost feels quaint.
The Euphoria star has since pushed things much further with her provocative Novig campaign, making the once-controversial American Eagle commercial look surprisingly tame by comparison. Rewatch the “Great Jeans” spot that had everyone talking and see just how much the conversation around Sweeney has changed.
