00:00We talked to investors in the early stages, but when it got down to them looking at our budgets,
00:06the largest part of our budget goes into research and development and testing. The investors just
00:11didn't like that. They wanted us to put more money into marketing and less into the product. She
00:17decided, I'm just going to fund it myself, which is crazy expensive. And I was like, you know,
00:23do you know what you're getting into? And she said yes, because I don't want anybody telling me
00:27that I can't put the money into research and development. Everything would have to be
00:31approved. The whole game changed when it was time to sign the paperwork. We just launched in London,
00:37Space & K, and we're the biggest ever launch that they've had. We are one of the top companies at
00:44Ulta. It's been unbelievable. And the best part about it is that our clients, our customers,
00:51they've done the marketing for us. You know, if you notice, Beyonce is not in any of the ads.
00:55She's very, very involved in every single product, every single, everything we do. But she didn't
01:02want to be the face of it. That was intentional. Yeah, it was intentional.
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