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Health experts highlight the need for personalized medicine in the country as the Philippines grapples with a lack of commercially available medications for specific illnesses. Speaking at the launch of Ascend Rx at the Philippine Regenerative and Integrative Medical Association-Association of Southeast Asian Nations (Prima-Asean) Congress in Taguig City on Sept. 23, 2026, Xenia Limatoc, head of regulatory and compliance of AIX Ventures Corporation, emphasized that traditional, mass-produced pharmaceuticals often fail to accommodate the unique physiological requirements of individual patients. Ascend Rx is a specialty compounding pharmacy operating under AIX Ventures Corporation, which aims to provide personalized medication based on a patient's needs—such as adjusting the patient's dosage—especially if the patient’s needed medicines are not commercially available.

VIDEO BY ALLEN LIMOS

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00:00We rely actually on the standard commercially available medications and these medications have gaps and unmet needs between these medications
00:10and the patient care.
00:13So a compounding pharmacy bridges that gap and provides those unmet needs,
00:20wherein because a compounding pharmacy has the flexibility of actually adjusting the dose, meaning to say we tailor fit the
00:31specific medication for a specific patient need based on prescriptions of doctors.
00:37So meaning to say we can either increase or decrease the dose based on the prescription.
00:41We can even change forms, wherein we can convert oral capsules or oral formulations into topical or even into injection
00:51depending on the need of the patient.
00:54For example, for elderly patients who cannot swallow oral medication, so we can turn that into topical for better compliance.
01:03And then at the same time, we can even add flavorings for better palatability, especially for children.
01:09And then at the same time, we can also make medications that are not available in the market or shortstop
01:16available for a specific condition or a specific patient need.
01:22So in short, for SELRX, we could be on the opportunity of customizing just the medications.
01:29So we bridge that gap between those medications, standard medications, and those patient care by providing quality-focused, professionally-guided
01:41approach, and a compliant compounding.

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