00:00Americans are not just dealing with their weight, they're facing physical challenges, emotional, social, right?
00:07The burdens. And despite their best efforts, diet, exercise, discipline, many struggle to achieve and sustain their goals.
00:18Because obesity is not anymore just about weight power, today we're shifting the narrative.
00:24We're moving beyond just short-term weight management and towards long-term, overall, health for every patient.
00:35Did you know that obesity is actually considered a disease by the WHO?
00:41It's associated with more than 200 complications affecting every organ system in the body.
00:48And that makes it everybody's responsibility.
00:52Science now helps us understand how the body regulates hunger, how metabolism adapts, and why sustained change can be difficult.
01:02And that's why Live Lighter exists.
01:05Live Lighter is a movement. It's a campaign to help people see obesity differently.
01:11To think about it with compassion and silence.
01:14And take informed steps towards better health.
01:18Today also marks an important step forward.
01:22Globally, research has led to the development of evidence-based solutions for people like you.
01:29People like me also, who is struggling with obesity.
01:34As long as it's prescribed by healthcare professionals and used as a part of a comprehensive care approach,
01:41these solutions are now moving us forward into the future.
01:45So now let's take a look at how science is shaping the future of obesity care.
01:52Obesity is a chronic, complex disease, affecting not just the body, but everyday life.
02:00Today, science is helping us understand it differently,
02:04opening new possibilities in how we approach care,
02:09including physician-based, evidence-based treatment options,
02:13such as semaglutide-based prescription medicines.
02:23For more than 30 years, Novo Nordisk has been at the forefront of advancing obesity care.
02:33And today, Novo Nordisk unveils a transformative solution
02:42that provides the magnitude and quality weight loss
02:46at the right place, at the right time.
02:52Semaglutide, a GLP-1 receptor agonist.
03:00Designed to work with your body, powered by science.
03:10Therapy that helps reduce hunger.
03:15Decrease cravings.
03:20And support feeling fuller, longer.
03:28In a convenient one-sweetened dosage.
03:32The win is over.
03:35It's time to help people win obesity.
03:41Live lighter!
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