00:00It's Benzinga bringing Wall Street to Main Street.
00:02Prediction markets are entering a crucial fall season as NFL trading and the 2026 midterm
00:09campaign converge, according to CNBC. Daily notional trading volume now regularly reaches
00:15billions of dollars, with Kalshi and Polymarket leading the market as smaller platforms compete
00:20for users. Kalshi recorded $2.3 billion in volume on the first day of college football,
00:26while Polymarket launched a football marketing campaign featuring LeBron James, Eli Manning
00:31and Derek Jeter. Sports remain the biggest source of trading volume, but platforms are also expanding
00:37election-related offerings ahead of November. Industry executives said the NFL season could
00:42be make or break for newer exchanges, as prediction markets seek to build on two years of rapid growth.
00:48For all things money, visit Benzinga.com.
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