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Go inside the BRICS Media Center to see how independent journalists from around the world cover major international summits.

Reporting on the ground provides a different perspective compared to official press releases. In this update, I share my experience at the BRICS Media Center, highlighting the unique collaborative environment where reporters connect and exchange views. It is a rare opportunity to engage with peers who are actively shaping the narrative of Global South reporting.

One notable observation from the second day of the event was the distinct absence of Western media outlets at our shared desks. Working alongside colleagues like Tarek Abdul Ghaffar offered a candid look at the logistics of a geopolitical summit and the realities of modern international journalism today.

Subscribe for our weekly geopolitical analysis, and let us know in the comments if you want to see more behind-the-scenes reporting from international summits.

#BRICS #bricssummit2026 #media

00:00 – Why Western Media Refused to Cover the BRICS Summit
01:00 – How BRICS Economic Cooperation Challenges Western Dominance
02:05 – Solving Global Food and Energy Crises Through South-South Trade
03:26 – The Narrative War: Why the West Ignores the Global South
05:15 – Why Developing Nations Are Choosing BRICS Over the IMF
06:01 – Reforming the UN: The Rise of a Multipolar World Order
07:20 – How Independent Media Can Break the Western News Monopoly

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Transcript
00:01why I love being at the media center it is because here you may meet a lot of
00:06people from around the world and today we are sharing a desk with Tarek Abdel
00:12Ghaffar and we are just discussing him about talking about a thing that I would
00:19like to share with you being here today is the second day we have not meet any
00:26Western journalist yet there is no one representing the leading Western outlet
00:35media outlets I mean New York Times have you seen someone no Daily Telegraph BBC
00:42but Reuters Reuters so no one and we're just talking between ourselves why no one
00:53came to call a BRICS summit what what is the reason in your opinion I think it's
01:00strange but I think they depend heavily on the coverage of news agency like Reuters
01:06and the Johnson France press they try to maybe not to give extensive coverage to
01:13BRICS because BRICS is like a grouping for the developing countries and for maybe
01:20they think that BRICS may be against the Western hegemony on economy and politics
01:24but the BRICS this year is different than other round because they concentrate heavily on economic
01:31cooperation mainly and cooperation and the try to explore cooperation in certain
01:37fields like IT and what you say how to overcome the energy shortage and food food
01:46supply shortage that's why despite the differences between some members of the BRICS they decide to
01:54set aside or this and contain these differences and concentrate heavily on economy it's win-win game
02:02because it will be in favor of these countries as such countries in the BRICS they suffer from
02:09some economic problems like food shortage energy shortage in the light of the tension in the gulf and war
02:17between Americans Iran and Iran and disruption of energy supply so what is they said how BRICS can be an
02:29economic power and overcome the problems economic problems faced by the members so it depends on
02:40exploring the benefits and having sharing with the shared value well I was respecting other people other
02:50sovereignty and okay helping each other unconditionally unlike the western countries which try to
02:58to uh to link the humanitarian assistance or the help with for example for political agenda that's why
03:06BRICS sometimes trusts China trust India trust Russia because this this country does not uh link its
03:16support for the poor countries with uh hidden agenda that's why they decided this year I think it's different
03:25BRICS well um I see it from this angle that as soon as 90 percent almost almost 90 percent of
03:35all media news in the world produced and managed by the western media outlets
03:41they're trying to hide or okay obscure what is happening in the global south because they're afraid of it
03:50they're afraid to give their people information that another world exists that is different from
03:57their mindset uh it's different from their narrative so that's why there is no one who can be um who
04:06is able
04:07to to bring unbiased information uh for their audience yeah yeah so we we see here a lot of people
04:13a lot of
04:14journalists from from the middle east uh from russia china india of course as it's their uh their summit
04:22from indonesia iran and western european no one yeah so dear friends if you are watching us from any
04:33european country please drop your comment have you ever seen something on your news and your
04:41um newspapers magazines something written about breaks and how
04:48yeah yeah uh in the usually or historically in the issue related to the south the western countries uh
04:56doesn't don't care too much about this and sometimes they're coloring the coverage uh too
05:02in favor of their own interest they don't care about uh the problem in in the south they care about
05:09uh
05:10what benefits them how they impose a hegemony on them they also uh for for example the plex is trying
05:19to find new financial institutions to provide uh the finance for the developing countries
05:26but the western countries won't insist on the traditional financial institution like imf which sometimes
05:35impose harsh conditions on developing countries but developing countries i see i told you before trust
05:43the china trust india trust russia because it's unconditional cooperation for example in many many
05:51countries we find uh these countries can have a joint project in under the principle of win-win yes
06:00just um a famous quote came into my mind actually i do not remember well who is the whom it
06:07belongs
06:08first they ignoring you then they laugh at you then they fight you and then you win
06:15uh in your opinion bricks um how how this phrase fits bricks entire bricks journey where we are now
06:27i think uh breaks on the right track because it's uh the country's bridge member doesn't concentrate on
06:35the problems they concentrate on the mutual benefit shared values they concentrate on how to overcome
06:41the economic problems economic how to try to find finance how to support uh how to avoid unilateralism
06:50in the in the international affairs they also support the reforming security un security council
06:58and the voting decision and continue reforming the united nations also
07:04uh so the so the bricks can give a push for the developing countries uh demand for reforming the uh
07:14political uh you know system especially the united nations and as a journalistic community there are
07:22plenty of us here what shall we do to break that uh western narrative towards bricks
07:29it's a hard question but i think uh it depends on uh providing the extensive coverage of information
07:38and it depends on the circulation of information sometimes the problem in covering uh the internal
07:46affairs of some bricks country is the lack of information that's why sometimes some journalists
07:51have to resort to western uh yes yes bias yeah bias sometimes so i think it must be in for
08:00in cooperation
08:01in information and exchange of uh information and finding this information about these because you know
08:07we are witnessing a flow flow of this information about the bricks countries about um the aims of the
08:16uh breaks what will do what they use but i think it's our duties as a journalist to try to
08:22uh show the facts
08:25but at the same time in institution he should uh try to provide the accurate and in-depth information
08:31about for example about trade exchange about uh economic opportunities in the in the bricks countries
08:38at same time what's encouraged the cultural interaction among uh our bricks country because sometimes
08:45they don't know what's happening on in some countries because uh in bricks countries people sometimes
08:52depend also on the western news agency to tell us what's going on in russia for example and this
08:57but by exchanging information among news agencies for example and tv stations and internet and this we can
09:06correct we can give the correct image of this of this yes and the break the western domination on the
09:13flow of news and flow of information so it's a very important media cooperation among the brics country
09:19okay thank you very much thank you i wish let's cooperate
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