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Why BRICS Succeeds Where the EU is Failing reveals shocking diplomatic shifts! In this video, BRICS vs EU dynamics expose the deep EU crisis and European Union struggles. Welcome back to Think BRICS! In this exclusive on-the-ground interview from Moscow, former British diplomat Ian Proud breaks down how the global economy, world politics, and international relations are undergoing an irreversible transformation.
While Western capitals abandon practical negotiation in favor of security militarization and sanctions, BRICS news demonstrates how emerging markets and the global south forge ahead. Proud explains why the European Union stumbled: by subordinating mutual trade to aggressive geopolitical agendas and anti-Russia stances, the EU economy triggered its own economic stagnation and diplomatic isolation. In stark contrast, the BRICS economic alliance thrives by setting contentious historical disputes aside—uniting nations like China, India, Iran, and Saudi Arabia around pragmatic economic, cultural, and trade cooperation. As BRICS expansion gathers momentum, dedollarization accelerates the transition into a genuine multipolar world where the global south commands its own narrative against Western media propaganda.
While this discussion delivers deep geopolitical critique, it is equally vital to understand what the conversation does not cover. This interview does not provide an exhaustive statistical audit of bilateral trade balances or microeconomic metrics governing the EU economy and European Union member states. It does not review specific military logistics, battlefield tactical reports, or military strategies surrounding the conflict in Eastern Europe, nor does it deliver legal breakdowns of unilateral sanctions.
Furthermore, although the discussion highlights BRICS expansion and the overarching trend toward dedollarization across emerging markets and the global south, it does not explore specific technical payment gateways, digital currency architectures, or the mechanics of alternative international banking platforms. The conversation is not a policy endorsement of any single government, nor does it present detailed step-by-step peace treaty drafts for international relations. Viewers seeking technical financial models or tactical military analysis should look to specialized white papers. Instead, this dialogue focuses squarely on strategic diplomacy, media bias, and why the BRICS economic alliance continues to outpace the rigid political structures of Western blocs in shaping the multipolar world order.
#BRICS #Geopolitics #GlobalSouth
00:00 – Why Western Diplomacy Failed & Why BRICS Succeeds Where the EU is Failing
01:17 – Multipolar World Geopolitics: How the Global South Replaced Western Blocs
02:04 – BRICS Expansion & Economic Alliance: Uniting Rivals Beyond Geopolitical Conflict
02:46 – EU Crisis vs BRICS Model: Why Militarization Destroys the EU Economy
04:02 – Is Russia Truly Isolated? World Politics & Western Sa
While Western capitals abandon practical negotiation in favor of security militarization and sanctions, BRICS news demonstrates how emerging markets and the global south forge ahead. Proud explains why the European Union stumbled: by subordinating mutual trade to aggressive geopolitical agendas and anti-Russia stances, the EU economy triggered its own economic stagnation and diplomatic isolation. In stark contrast, the BRICS economic alliance thrives by setting contentious historical disputes aside—uniting nations like China, India, Iran, and Saudi Arabia around pragmatic economic, cultural, and trade cooperation. As BRICS expansion gathers momentum, dedollarization accelerates the transition into a genuine multipolar world where the global south commands its own narrative against Western media propaganda.
While this discussion delivers deep geopolitical critique, it is equally vital to understand what the conversation does not cover. This interview does not provide an exhaustive statistical audit of bilateral trade balances or microeconomic metrics governing the EU economy and European Union member states. It does not review specific military logistics, battlefield tactical reports, or military strategies surrounding the conflict in Eastern Europe, nor does it deliver legal breakdowns of unilateral sanctions.
Furthermore, although the discussion highlights BRICS expansion and the overarching trend toward dedollarization across emerging markets and the global south, it does not explore specific technical payment gateways, digital currency architectures, or the mechanics of alternative international banking platforms. The conversation is not a policy endorsement of any single government, nor does it present detailed step-by-step peace treaty drafts for international relations. Viewers seeking technical financial models or tactical military analysis should look to specialized white papers. Instead, this dialogue focuses squarely on strategic diplomacy, media bias, and why the BRICS economic alliance continues to outpace the rigid political structures of Western blocs in shaping the multipolar world order.
#BRICS #Geopolitics #GlobalSouth
00:00 – Why Western Diplomacy Failed & Why BRICS Succeeds Where the EU is Failing
01:17 – Multipolar World Geopolitics: How the Global South Replaced Western Blocs
02:04 – BRICS Expansion & Economic Alliance: Uniting Rivals Beyond Geopolitical Conflict
02:46 – EU Crisis vs BRICS Model: Why Militarization Destroys the EU Economy
04:02 – Is Russia Truly Isolated? World Politics & Western Sa
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NewsTranscript
00:00We have a brief interview with Jan Proud, ex-British diplomat here in Moscow.
00:11So, you are a colleague of ours and I'm with you Bob.
00:14Yes, I am.
00:15So, tell us a little bit about your current occupation.
00:20Well, I'm an ex-British diplomat but I feel like I'm doing more diplomacy now than when I actually
00:25work for the British government because unfortunately you might know the British government is doing no diplomacy
00:29particularly as it relates to the law in Ukraine which actually can only be ended through some
00:34sort of negotiated settlement that not just the British government but the governments in
00:38Europe are willing to pursue because if we torture Russia then that shows weakness and it's,
00:45well no, I mean conflicts have to be ended through negotiations. There's no other way
00:50short of the total collapse of Ukraine, you know, at the state which will happen if the war goes on.
00:56So, I'm now doing more diplomacy than I was and I have a channel called The Peacemonger which is my
01:00YouTube channel where the UK and Europe is full of warmongers. I thought we'd start to have some
01:07peacemongers in the city. So, I write a lot of articles as well. I do a YouTube increase as well
01:13and come to great events like this. Do you think there is still space for diplomacy in this
01:20world? There is always space in Rome, see, and actually, you know, the most important word to
01:26sit there was this world. You know, the rest is only one part of this world. Actually, in the rest
01:32of the world, a lot of diplomacy is happening. A lot of diplomacy is happening. You look at BRICS, for
01:38example, which actually brings together countries that historically and in a contemporary fashion
01:44don't always have an easy relationship with China and India, for example, in Pakistan and India, Saudi
01:49Arabia and Iran. Yeah, exactly, exactly, exactly. But that they find a way, you know, to aspect to
01:56focus on mutually beneficial preparations and just to kind of, you know, leave the difficulties outside
02:03of the tent, you know, for now. Like happened, for example, in New Delhi, we met in New Delhi a
02:09few
02:09weeks back at the BRICS summit. Then one of the ideas of this was that, look, we have the same
02:18people. There are so many different countries. They are wild. Yeah. But there are teams sitting together.
02:45I think so, because I think what works with BRICS is the conversation
02:54stays on the kind of easier topics, like economic, in the economic realm, in the realm of social and
03:02cultural collaboration and things like that. So it, if we talk about the EU instead of BRICS,
03:09and talk about the UK instead of BRICS, then the EU's problem is that it has become too political.
03:16And all it wants to do is to play a geophysical role. And in doing so, it wants to take
03:23on Russia. It
03:23said, Kaya Callas, that it wants to break Russia into smaller states. And after that, Kaya Callas from
03:30the Saudi country in the Baltics, then wants to defeat China, which is the most powerful economy
03:35in the world, by various power power. And so the point is that it's got overly politicized and
03:40focusing on the security dimension, rather than the thing that made the EU's system for a period
03:47of time at least, which was the economic cooperation. So what BRICS is doing, in short, is just leaving
03:53the Baltics out and just focusing on the economic social culture. And for as long as it does that,
04:00it will be successful. You are here in Moscow right now. How do you feel in Russia in general?
04:06Do I? Yeah, yeah. I mean, it's been a fabulously stimulating event. We're a long way away from
04:14Moscow, where we've been staying. But it's been a tremendous result, meeting people from all over
04:18the world, meeting Russian people. I lived in Russia for four and a half years. I've had bad feelings.
04:24And just actually today, coming back to Moscow, I thought quite nostalgic. And when you will be back
04:30to your country, and if you will be asked, is Russia really isolated in the state?
04:39Well, no, not really, because I mean, maybe it's isolated from Europe, but maybe Europe is isolated.
04:47Because the rest of the world is still engaging with Russia. Okay, Europe's not engaging with Russia,
04:53the United Kingdom, but they do well. Why they do it? Yeah, yeah.
04:57They're totally disengaged Russia, but now they are pushing so...
05:04That russophobia in their countries, why? To frighten its own people?
05:12Or, I don't know, claim their own...
05:18Yeah, I mean, to be honest, I don't think they've survived you as news.
05:23I think it just seems more extreme now, because it was always happening with Ukraine.
05:27I'm sorry to teach you. But I think it was always there.
05:30I think it's still there when the Soviet Union of the Galax, and the decisions that were made
05:35in the United States, particularly in the US, around NATO, its place,
05:38so I think it's quite short, seeing as we can move, like, so...
05:41I don't think it's something that's specific to this house, sort of, um,
05:4712-year period of time since it was started.
05:50I don't think it was about the United States.
05:52It has the streets of the Cold War, it has the streets of the Crimean War,
05:57it has the streets of the British and the imperialists of the Constitution.
06:00I don't think it's true, but I don't think it's about where.
06:02Yeah, it was sitting there, you know, I mean...
06:07It's certainly correct, and Europe viewed the Soviet Union as a threat,
06:13militarily as a threat, but they also viewed, uh, the system of the Soviet Union,
06:19rightly or wrongly, not making a judgment on it, as weak, and, um, economically weak,
06:25so I'm not saying I agree, I'm just saying that's how it is being, and so when the Soviet Union
06:29collapsed,
06:30you know, we continued that view that Russian people are somehow
06:35in control, so they can't manage what one means to look at how bad things are,
06:39they are less than we are, not just, um, you know, also racially as well, as I'll tell you,
06:45so I think, I think there's, I'm up to it, I think there's that kind of racial element to it
06:49as well,
06:50but it's deep-seating, and, um, it's, you know, getting worse, so you bring water.
06:56Uh, wouldn't you say that all the information is biased?
07:04I think you're saying that most of it is biased, I don't think you could say all of it is
07:08biased,
07:09because every now and again, some journalists, even in mainstream media,
07:12every now and again, some journalists will write something that's actually quite good,
07:17but it's incredibly rare. Most of the time, it's just either misinformation or sometimes
07:24actually disinformation. Sometimes they just actually lie. But because ordinary people spend
07:30very little time thinking about geopolitics, you know, ordinary people, even in the United Kingdom,
07:36quite a diverse country, they spend very little time thinking about geopolitics. So if they read on the BBC
07:42website or they're watching the BBC news and they just believe it, that's, that's how it is.
07:47Without, uh, critical thinking. Without critical thinking, you've had anything challenging
07:51nothing at all. So I think that is the power of propaganda, particularly in geopolitics,
07:55because hardly anyone thinks about geopolitics. They think, do I have enough money? Do I have a job?
08:02Do I have food? Are my children happy? If I get sick, will there be a hospital and take care
08:06of me?
08:07I'll never go at life. Yeah. Yeah. Would like to be stabbed in the street.
08:11You know, but these are, these are all the concerns of people, right?
08:16It's natural.
08:17Well, exactly. It's actually natural. But what I'm saying is that actually,
08:21you know, geopolitics is an easy space for misadventuring,
08:26because if you have good propaganda, then you can just manage the consent of your people
08:31by bombarding them with propaganda that actually, well, we don't want a war with Russia,
08:36but maybe we'd have to have a war with Russia. There's a little bit of what they're doing in
08:39Ukraine and it's so bad. It's all their fault. They shouldn't talk to them. So that people say,
08:44oh, yes. It's just, uh, people get confused.
08:50Well, do you think if the global investors are doing global sound, they need that very digital
08:58language?
09:01Yeah, I mean, what do we know about global sound? Well, thanks to the question.
09:10Yeah, I mean,
09:19the question is, how do you make it mainstream?
09:38If they need actually, if Global South needs its digital media,
09:46media digital language.
09:48Yeah, maybe.
09:49I mean,
09:50To bring their voices.
09:51Yeah.
09:52To let people know how do they live, how do they sing.
09:58Unfortunately, uh, we do not know of China.
10:01Yeah. No way.
10:02Is that true?
10:03Yeah. So maybe like if there could be a Bricks TV, but the challenge is still,
10:07how do you make it mainstream?
10:10Yeah. Uh, yeah.
10:12Uh, that's the real challenge.
10:13But yeah, I mean, diplomacy is about going to countries and meeting people that are very
10:19different from you and finding some way to kind of be positive with each other,
10:24learn something from each other, learn about each other's culture, food, religion.
10:29Yeah. Like I'm British right better than you because I, I feel that I'm superior.
10:34But to be really open, um, empathetic and curious.
10:39Curious.
10:40Curious.
10:41How do they leave? How do they feel?
10:44Yeah.
10:45How do they need?
10:46Yeah, exactly. It's not, it's actually not complicated.
10:50It is.
10:51And yet somehow it seems to elude, uh, our states people in, in the West.
10:57So we are like, like a media movement today.
11:01It's not a real industry.
11:02I mean, you need it.
11:04So we can do software.
11:08What we can, but, but honestly, it's a huge amount of drive.
11:13So we have to work with these types of media to really produce more content,
11:17make it more interesting, improve the production of it, you know,
11:20and engage people to participate.
11:24Yeah.
11:24Always think about how you can improve, you know, your podcasts and stuff,
11:29because, you know, mainstream TV media still takes up like 63%
11:34consumer media.
11:37And, and YouTube is still, you get these successful shows,
11:40but it's still a tiny proportion of the whole.
11:42Like Steve Rosenberg at the BBC is up at the hotel for the event.
11:47He didn't talk to any of the British people there.
11:49I don't even know why I was there, but if he posts something on the BBC,
11:52YouTube, you'll get a million views.
11:55That is a huge challenge to kind of compete against that.
11:58So he just takes a lot of hard work next generation and collaboration,
12:02cooperation.
12:03And that's why events are very good because you get all these people together.
12:07All over the world.
12:09Yeah.
12:10Exactly.
12:11Exactly.
12:11You, you got, you know, yeah.
12:13I mean, I've just met people I've never meant for.
12:15And I found that actually because I was the head of the Indonesia department,
12:18a lovely lady from Indonesia.
12:20And I told, she's the best friend of Megawattu Sultaniputuri,
12:23the former president.
12:24I told her I organized the president of Megawattu to visit the UK in 2002.
12:30And so we found this connection that, you know,
12:32through her friend Megawattu.
12:33It's amazing.
12:34Yeah.
12:35It's amazing.
12:35And we just connected that way.
12:37And I told her I visited Indonesia before.
12:39And I've seen her country and experienced her wonderful food and went and eating food.
12:44Yeah.
12:45Jan, thank you so much for your sign.
12:47All right.
12:47And actually, we're waiting for you.
12:51Thank you for inviting me.
12:53It's not an excursion.
12:55I'm still going to get you set up.