00:00Success is how can we make our farmers be much more productive, expand, grow their fortunes, grow their families, grow
00:08their communities through their partnership with PepsiCo.
00:16We have a logo in PepsiCo. Everything starts from the farm, but it's because farm to table is what makes
00:25our products unique.
00:27Agro for us is not just a necessity of the supply chain, it's how consumers engage with our products, they
00:34understand the root of what the product is and therefore it's not a supply chain, it's a consumer engagement necessity.
00:43So AI is pervasive in everything we do, obviously in our day-to-day lives, but when it comes to
00:49agriculture, it's very clear that it has taken some time to catch up for a couple of reasons.
00:55One was the fragmentation of the systems, the fragmentation of the data.
01:00However, in the past two to three years, especially the mature growers have caught up with that infrastructure investment.
01:08And within PepsiCo, we have been supporting them in three ways.
01:12One is providing them the means and the technology know-how on how they can scale the infrastructure.
01:18The second, giving them access to technologies, software, and product solutions to be able to visualize the insights and take
01:26decisions much faster.
01:28And third one, we have been training, upskilling, reskilling many of our growers and their communities on how they can
01:35leverage those technologies and the processes in a much more standardized way so they can drive much more ROI.
01:41In PepsiCo, we always believe in the value of the ecosystem.
01:45We believe that you cannot do things alone, you need governments and communities, you absolutely need technology and other business
01:54partners for them to bring the know-how, the innovation, the scalability of the hardware and the facilities.
02:02And then, of course, you need the know-how of the business of PepsiCo to help the growers understand what
02:09it takes to have a better yield, a better crop, increase the ROI and the productivity of the farm operation.
02:17So, we believe in the partner ecosystem and in an amplified ROI that if we bring everyone together, then it's
02:24great success for the system.
02:26It means not just more hectares, not just more land, it's much more productive land, much more efficient land, much
02:35higher ROI from that land.
02:37Success is how can we make our farmers be much more productive, expand, grow their fortunes, grow their families, grow
02:46their communities through their partnership with PepsiCo.
02:48kans.
02:50faucet.
02:50. employed.elerius.
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