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  • 2 months ago
Temu spent up to $962 million on ads that helped finance an army of fake creators on Meta platforms, according to research seen by Fortune.

On Fortune Daily Show, Jim Edwards reveals the scale of Temu’s “AI-slop” problem.

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Tech
Transcript
00:00I don't understand why Timu is funding these ads.
00:03If you've seen AI Slop, you will be able to recognize these ads.
00:06They're just not very good.
00:08They kind of don't make much sense.
00:10They're very cheaply put together.
00:11These fake influencers are advertising a completely different product every day.
00:17Meta said that it makes 10 billion a year from this type of advertising.
00:22Most of this type of advertising on Meta is real.
00:25It's just that there's this one company, Timu, who has a huge army of fake accounts.
00:31Meta is not massively financially incentivized to stop them.
00:34In China, advertising on social media is like a total Wild West.
00:38It's nothing like it is in Europe and the US.
00:40It's much crazier and much weirder.
00:43This kind of activity might be more common in China, and they're just trying it in Europe, basically.
00:49Europe absolutely lives up to its reputation for being heavily regulated
00:53when it comes to advertising and marketing.
00:56And most of the jurisdictions, the UK, the EU 27, the basic principle is the same in all of them.
01:02You cannot do something that is false or misleading to make a sale.
01:06In this AI world, I think we can expect marketers to behave in an increasingly strange and novel fashion.
01:13In this AI world, I think we can expect marketers to behave in a way that we can expect marketers
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people
01:13to behave in a way that we can expect people to behave in a way that we can expect people

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