Liverpool visitor economy surges to £4.87bn

Local TV

Liverpool’s visitor economy grew by eleven point three per cent in 2025, reaching a record value of four point eight seven billion pounds, according to independent STEAM tourism research. Visitor numbers also rose to thirty six point three four million, while tourism employment increased and the wider Liverpool City Region recorded a visitor economy worth six point eight three four billion pounds. #Liverpool #LiverpoolTourism #VisitorEconomy #Merseyside #LiverpoolCityRegion #Tourism #LiverpoolNews

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00:00Liverpool's visitor economy has reached £4.87 billion,

00:05according to STEAM research covering 2025.

00:09That's an 11.3% increase.

00:12The city attracted 36.34 million visitors,

00:17including 3.3 million overnight guests.

00:22Tourism employment increased by 6.1%,

00:25with the sector now supporting 40,329 jobs.

00:31Much of the overall rise came from people making day trips locally.

00:35Across the city region, visitor economy grew to a record £6.834 billion.

00:4561.5 million visits were recorded, up 7.8%.

00:51Tourism supports 57,591 jobs.

00:56The Destination Partnership says marketing was adapted after 2024,

01:01with campaigns designed to increase day visits.

01:04It says the next challenge is converting demand into overnight stays.

01:08Work with accommodation businesses and partners

01:11is planned to encourage visitors to stay longer.

01:14Liverpool has a year-round programme of cultural, sporting and business events,

01:19alongside attractions and waterfront sites.

01:22City leaders say forthcoming events and investment could create opportunities.

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