00:00The collective impact campaign Petroneo Solidario has raised nearly 2,500 million pesos,
00:05equivalent to approximately $103,000 and 160 tons of humanitarian aid during its first hours of operating,
00:14establishing itself as a key response and recovery mechanism for the affected areas of Colombia's Pacific coast.
00:21The initiative coordinates public, corporate and citizens' resources under a financial model
00:26strictly focused on addressing the region's official priorities for social and physical reconstruction,
00:32going beyond simple initial emergency aid from the productive sector.
00:36Maria del Mar Palau, president of the Cali Chamber of Commerce, highlighted regional solidarity
00:41and issued an open call to citizens' companies and organizations, both national and international,
00:46to contribute to this common cause.
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