00:05I'm Jackie Aina, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga, Jagga,
00:10Jagga, Jagga, Jagga.
00:10Welcome to My Essence Uncovered.
00:16Well, it's my first cover ever, so I'm beyond excited.
00:20Growing up seeing Essence, it was like the embodiment of Blacker magic and just being established and powerful and strong.
00:27So many positive images of what it meant to be a Black woman. Now I get to contribute to that,
00:32so I'm so excited.
00:33Hi, my name is Marielle Bobo, and I'm the fashion director here at Essence.
00:37We are going for just this kind of over-the-top, glamorous look, so you're going to see tons of
00:41jewel details, Swarovski everywhere, metallic accents, all sorts of ornate embellishments.
00:49Danessa is the creative, like, fantasy force behind stuff like this.
00:53Her personality is so bubbly and bright and sparkly. She's like a ray of sunshine, but don't forget, like, she
01:00is, like, a boss.
01:02So we needed to have lots of glitter, lots of things that sparkle and shine just like her personality.
01:09I knew that once she was going to be the makeup artist, I was like, oh, oh, I got it.
01:13I love you.
01:15I'm good.
01:16It's just so funny that this ended up being the theme, sparkly glittery, and that's something that I would naturally
01:20gravitate towards on my own.
01:21I didn't even tell you guys that's what I wanted, so you guys totally embodied what I am and what
01:26I represent.
01:26So we brought in some silvery tones in the hair and some white tones.
01:32We even did a little bit of lavender because we wanted to make sure that Jackie was the star that
01:36she is.
01:40I love when people are like, oh, well, you're just a YouTuber, and I'm like, well, if it's so easy,
01:44why aren't you doing it?
01:47Why aren't you doing it?
01:48You're not, exactly.
01:49Okay, thank you.
01:49Now move along.
01:51From day one, like, I always made it really clear, like, I always wanted to empower, like, women of color
01:55and black women, dark-skinned black women.
01:57And it didn't matter to me if that was on YouTube.
01:59It didn't matter to me if that was on Twitter.
02:01It didn't matter to me if that was on Instagram.
02:03Those were just what happened to be available to me at that time.
02:07What is the impact that my videos are making?
02:09How is it affecting people's livelihoods and, like, their moods and their confidence?
02:14That, to me, is what ultimately defines my career and success and things like that.
02:19So if you ask me, I made it, like, four or five years ago.
02:22I didn't have the paycheck.
02:24And that's all work!
02:37I don't know.
02:38I don't know.
02:39I don't know.
02:40I don't know.
02:40I don't know.
Comments