00:00Whether you're a skincare enthusiast or a novice, you've probably heard of growth factors,
00:04an ingredient being touted as Botox in a bottle. But what exactly are they? Growth factors are a
00:09type of peptide or protein known to stimulate skin cell growth over time. In the past, they've
00:14been used to heal wounds, but skincare brands have found another use for them, boosting collagen and
00:18elastin. Collagen and elastin give our skin its strength and suppleness, but they naturally deplete
00:23as we age, and things like sun exposure and pollution can speed up the process, resulting
00:27in fine lines and skin laxity. That's where growth factors come in. They can heal, repair and
00:32strengthen the skin and support collagen production. Most brands use plant-based versions of growth
00:37factors. Growth factors are known to be more gentle on the skin compared to retinols because they don't
00:41have the same flaking effect. They can be used in both the morning and the evening, but skin experts
00:45advise evening use for optimal results because this is when your skin cell turnover is at its highest
00:50peak. But there's a catch. Growth factors are a relatively new innovation in skincare, and so
00:54serums and moisturisers containing them can be expensive. There are some affordable versions
00:59out there.
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