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Built for This podcast Episode 29. Leaving the Expected Life: How Richard Blank Built a Company by Choosing Authenticity

"Built for This" is a business and leadership podcast hosted by business growth strategist and human behavior specialist Carly Pepin. The show focuses on the intersection of strategic business execution and personal development, exploring what it takes to scale a company without losing oneself in the process. Overview and Themes The podcast serves as an analytical yet candid space tailored for founders, CEOs, and C-Suite executives who view their companies as an extension of their personal identity. Human Behavior in Business: Leveraging her background as a ⁠Demartini Facilitator and behavior expert, Pepin unpacks the internal psychological shifts, unseen pressures, and emotional insights driving high-performing business leaders. Real Operational Stories: Episodes move away from generic advice to dissect raw, behind-the-scenes realities including navigating burnout, managing team alignment, overcoming strategic hurdles, and managing corporate pivots. Sustainable Growth: The conversations frequently emphasize how to build organizational structures, repeatable systems, and accountability without sacrificing core company culture.

In this episode of Built for This, Carly Pepin sits down with entrepreneur Richard Blank, CEO of Costa Rica’s Call Center, to explore the unconventional journey that led him from Philadelphia to building a thriving business abroad.
Richard shares how stepping away from family expectations and societal pressure allowed him to pursue a life aligned with his own values. Moving to Costa Rica at 27, he started a company from scratch in an unfamiliar environment, proving that courage and authenticity can create opportunities where others see risk.


https://youtu.be/t_JF592PiRc
Transcript
00:00But then on the flip side, I'll take a kid that's 18 years old.
00:05That's his first job.
00:08That's like, you know, you mold them like a squire to a knight.
00:11Guess what?
00:11They have no bad habits.
00:13No bad habits.
00:15And I could teach them how to use a CRM and a phone system.
00:18But imagine having that blank slate and just being able to paint.
00:23And so some of my most, it's incredible what I've seen when someone has their first job and they're trying,
00:32they're appreciative, and they're like a sponge and they're not afraid.
00:37And the only thing they have to their disadvantage is they sound young.
00:41They have like the Peter Brady squeaky voice.
00:44They don't sound like a real man.
00:46And so that's a real old 70s reference.
00:49But, yeah, you try to say, well, listen, what I need for you to do is do a loud whisper
00:54now.
00:55Do a loud whisper and take your speed from an 8 to about a 6.
00:59You're going to add some years.
01:00Now you're going to sound like you're 23, not an 18.
01:03You know, and so, yeah, there's those little cool adjustments.
01:06And so they'll say, for my clarification, instead of excuse me, and, you know, things like that.
01:12But it's, you power up their vocabulary to give them the self-confidence to ask that additional question.
01:21That's cool.
01:22I love the training that you have in this because it also sounds a lot of human behavior dynamics, you
01:26know, not just for other but also for self.
01:29And I think this is interesting, too.
01:31I mean, I hear how much you love, you love leadership.
01:34It's so obvious.
01:35And you love teaching.
01:36I think that's obvious, which is great.
01:38I think it was on my next point where I wanted to talk to you about the attrition rates because
01:42when you told me about the attrition rates that you guys have in this industry, I had no idea it
01:47was so high.
01:48And so, like, I'd love for you to share with the audience about this because I'd love for you to
01:52also share how you manage it because it's a really high attrition rate.
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