00:00Our mission is to give computers a sense of smell.
00:03For a century, we've been turning the world into data.
00:06Sight became pixels. Sound became waveforms.
00:10But smell, the oldest scents no machine could digitize.
00:14Until now.
00:16For the first time ever, a teleported smell.
00:18With a single prompt, this startup says they can create a scent in just 48 hours.
00:24Completely reversing the model of how scent is designed and delivered.
00:27A little bit fluffy, velvety.
00:30We see a lot of textures in Perfumer A2.
00:32But fragrance is just the beginning.
00:35The final frontier is using scent in the way that dogs can use scent to understand wellness or illness.
00:42This AI startup has raised $130 million to turn scent into data.
00:48Perfume now, disease detection down the line.
00:51So what happens when you give a computer a nose?
00:55We're going to smell the whole world.
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