World Cup halftime performers see jump in song streams

Africanews (in English)

World Cup halftime performers see jump in song streams  It was the 11-minute performance heard around the world. Madonna, Justin Bieber, BTS and Shakira each brought abridged hits to the World Cup’s first halftime show in a whirlwind performance Sunday just outside New York. And it has resulted in some noteworthy streaming bumps.  READ MORE : http://www.africanews.com/2026/07/23/world-cup-halftime-performers-see-jump-in-song-streams  Subscribe on our Dailymotion channel and receive all the latest news from the continent.    Africanews is available in English and French.  Website : www.africanews.com  Facebook : https://www.facebook.com/africanews.channel/  Twitter : https://twitter.com/africanews

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00:00It was 11 minute performance had around the world. Madonna, Justin Bieber, BTS and Shakira delivered short-term hits during

00:07the World Cup's first half show Sunday just outside New York and the payoff was immediate with streaming boost across

00:15the board.

00:17Music data company Luminate says Justin Bieber's Everything Hallelujah more than doubled globally while Madonna's music climbed 66%.

00:29BTS Dynamite rose 43% and Shakira and Bannerboy's World Cup anthem Die Die jumped 24% worldwide with a

00:3852% rise in US streams.

00:42Luminate says the biggest gains were mostly tied to the songs performed on the field, not each artist's full catalogue,

00:48a pattern more often seen after Super Bowl halftime shows.

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