00:00I'm Alex, I'm Nick, and we're the co-founders of HiSmile.
00:13HiSmile is a brand that is reinventing and creating the smile care category,
00:17so we're really motivated and inspired to create the best products
00:20to take people's smiles from where they are today to where they want to be in the future.
00:28We've been doing this now for seven years.
00:31Two young guys had this vision of what we thought smile care and oral care could become.
00:37At the time where a lot of our friends were whitening their teeth,
00:39and they all had amazing results, but not one person wanted to recommend the treatment.
00:43Before we came into this industry, there was only one way to whiten your teeth.
00:48We believed that there had to be a better way in which this could be done.
00:51For us, it was like being young and naive. We jumped headfirst into that problem and thought,
00:56look, there's a massive opportunity here. If we can create a product that whitens your teeth,
01:00that doesn't cause any pain or sensitivity, we've hit a home run.
01:03The first six months really was about speaking to everyone who knew everything that was about that,
01:10from manufacturing to ingredients to the chemistry of whitening teeth.
01:15Very, very early days, it was working from the kitchen bench.
01:20Myself and Nick always had this brand vision of,
01:23this is going to be something special. Let's treat it that way.
01:26Let's put 100% of ourselves into it.
01:28We've brought on some amazing, amazing people.
01:31We really understood the power of getting the right people on board.
01:36The people who could really take the products and the brand to the next level.
01:40Over the years, we've worked with some massive names.
01:43We've worked with Kardashian family, obviously.
01:44We've worked with various athletes.
01:46When Conor McGregor was on the rise, we partnered with him in the UFC and a host of other UFC
01:51fighters,
01:52actors, actresses around the world.
01:54It's about working with people who align with your brand
01:56and really making sure that they have the same values as the brand has.
01:59And then we started seeing people organically sharing this on their social media.
02:08We're mates, but more so we're pretty much like brothers.
02:12Our families are close. We're even closer.
02:14So it feels like working with my brother.
02:15I think that's been the key to success.
02:17Look, most of the times we're always challenging each other.
02:19It requires you to have no ego in doing so.
02:22Some of the tips I'd have is focus in on what you're offering is
02:26and make sure you're offering the absolute best product and the best service.
02:29It's solving a problem for the customer.
02:31Constantly questioning yourself of where can we take this further,
02:34not being comfortable with where you are today.
02:36Success, I think, is ultimate fulfillment.
02:39If you can think about something 24-7, 365 and have a smile on your face
02:43and do it with a purpose, to me, that is the ultimate form of success.
02:47Yeah, spot on.
02:48I think loving what you do every single day,
02:50you are the most successful person on the planet.
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