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Netflix shares fell after a report said the company is considering live channels and streaming-service bundles as it looks to strengthen subscriber engagement.
Transcript
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Netflix shares fell in Thursday after hours trading after a Wall Street Journal report
00:06said the company is reconsidering its strategy to keep pace with competitors.
00:10The report said Netflix is exploring ways to increase subscriber engagement
00:14as that key metric shows signs of weakening. Subscriber trends were reportedly discussed
00:20during the company's annual business review earlier this year. According to the report,
00:24executives have considered launching live channels that would stream certain shows around the clock.
00:30The company has also discussed bundling other paid streaming services into its platform.
00:35Netflix shares were down 1.6, 8% in after hours trading at $74.20, according to Benzinga Pro.
00:43For all things money, visit Benzinga.com.
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